Featured Stories

Whether you target walleyes, panfish or some other species, it’s important to be equipped with the right lures when you hit the ice.

If you’re an ice fisherman, few things are more agonizing than the wait for safe ice. You’ve been wearing out your weather app, hoping to start seeing crazily low lows in the 10-day, all the while dreaming and scheming about where you’ll hit the ice first and how your hard-water season will progress.

Wishing won’t ready the ice sooner, though, so you might as well make the best use of the wait time. One way to do that is to prepare your ice gear, getting all in good order and making certain you have the tackle needed when you finally get out on the ice. With such planning in mind, we’ve put a great selection ice fishing lures on sale throughout November. Everything on our Ice Fishing Lures page will be automatically discounted 15 percent in the cart through Nov. 30.

Also to aid your preparation, we’ll look at some of the lures that are important to have ready if you want to start your ice season right!

Kevin Brown’s BFL Regional Championship win on one of his home lakes qualified him to fish the BFL All-American on waters that are even closer to home.

“Winning this one and going back to the All-American is such an unreal feeling,” said Kevin Brown of Hot Springs, Ark. about his victory in the Phoenix Bass Fishing League Championship on Lake Ouachita. Brown noted that he’s extra excited for his second opportunity to compete in the BFL All-American because it is being held on one of his home lakes.

The All-American, which is one of the longest running championship events in professional bass fishing, will be held June 2-4 on Lake Hamilton in Hot Springs.

“All I wanted was the opportunity to qualify for the event on my home lake,” Brown said. He did that easily, as the top six finishers from each regional championship make the All-American. However, he also earned his fourth BFL win and prizes and cash valued at $68,200.

Building glow into your crappie fishing strategies can help you catch more fish, especially when the bite is tough.

“Anyone can catch a crappie when they are biting, but when the crappie are not aggressive or the bite tapers off, that’s when using a Mo’ Glo lure or Mo’ Glo Slab Jam will get you bites,” said Mississippi crappie guide Brad Chappell.

Chappell relies on Bobby Garland’s Mo’ Glo lures, which glow in the dark, when fishing deep, early in the morning or late afternoon.

When long lining, Chappell will typically rig a 1/24- to 1/8-ounce Crappie Pro Mo’ Glo Jighead. The weight of the jighead depends on what depth he is targeting.

Learn about the Heddon Super Spook Boyo and the important niches it fills for topwater fishing action from many species of gamefish.

“That’s the new Boyo,” said Micah Frazier, a Bassmaster Elite Series pro from Newnan Georgia, as he swung a topwater-caught bass into the boat. It was a cool autumn morning, and we’d been throwing subsurface lures. Frazier had spotted some minnow movement at that surface, prompting him to pick up his Super Spook Boyo rod.

The Super Spook Boyo, new from Heddon Lures, offers elements of new and old. It’s a new size of Super Spook that fills an important niche for many different types of fishing in both freshwater and saltwater settings. However, it uses the time-proven Heddon Spook design and is easy to walk and effective for calling fish to the surface.

With a dozen or so other lure models already in the Heddon Spook family, it almost doesn’t seem like there could have been a place for another Spook. However, the immediate popularity of the Boyo and the ongoing flow of success stories from all over the country leave zero doubt that need for this particular Spook existed.

Don’t get in a rut with swimbait presentations. Utilizing various rigs and techniques can help you catch fish in a vast range of situations.

The YUM Pulse has emerged as one of the most popular swimbaits on the planet for bass. That should be no surprise. Its slender, natural baitfish profile screams “easy meal,” while a subtle roll and pulsing tail combine for an action that’s undeniably enticing. Add a ribbed body to push extra water and hook slot to ensure straight rigging and maximize hook-up percentages, and the Pulse has much in its favor.

The YUM Pulse comes in two sizes, 3.5 and 4.5 inches, and a broad range of colors, making it an excellent fit for many situations. It is also diverse in the ways it can be fished. Anglers too often typecast baits, treating any given one as a one-trick (or maybe, two-trick) pony. To do that with the Pulse is a major mistake because this bait is exceptionally effective when presented with several types of rigs. We’ll look at five of the best.

Baits that light up the night do more than just look spooky. Learn to increase your catch rates with glow-in-the-dark or illuminated lures.

Glow baits are cool. Simple as that.  And when they light the night, there’s an undeniably spooky quality that goes with October.

Novel appeal only goes so far with fishing lures, though. Functionality is far more important. Thankfully, lures that hold a glow or are otherwise illuminated offer practical benefit. Namely, when used in the right situations, they help you catch more fish.

Glow offerings come in a broad range of sizes and in baits designed to work all parts of the water column and for many kinds of fish. Popular applications include night-fishing, ice fishing and working dirty water, but opportunities don’t end there.

Fall time fishing can rival the feel-good times of the spring spawn if you know where to look and what to fish with!

By where to look I mean off the bank, and what to fish with I simply mean the jigging spoon!

This little piece of lead wrapped in chrome plating can lead to some epic times on the water when it is implored correctly, check out the rest of the blog to learn why and how!

Even with a common bill shape, different crankbaits have distinctive characteristics. We’ll look at six top square bill crankbaits and the best applications for each.

Not all square bill crankbaits are created equal.

That’s important to keep in mind when you are choosing a lure to tie on this time of year. We’re not talking about performance quality or durability (although those are important considerations). We’re talking about variances in shape, sound, size, swimming action and more that cause different lures in the same category to excel in different situations.

When we speak of square bills, we’re talking about shallow running crankbaits with diving bills that are flat in the front and that have corners, instead of being rounded in front and on the sides. As a category, square bills are considered the best crankbaits for working through shallow cover.

Enjoy the benefit of Jason Christie’s expertise and tap into the season’s best bass fishing action.

Late fall can be a very fun time to fish for bass, with the fish often eager to feed as they prepare for leaner times. It’s also a season of major transition, though, and quickly changing weather and water conditions trigger changes in bass behavior.

Having the right assortment of late fall bass baits at hand can be critical to finding the best fishing action any given day. With that in mind, we decided to leave nothing to chance. We tapped into the expertise of Jason Christie and got his top late fall bass bait selections, specific to size and color.

Making a good thing even better, we’re going to give you 15 percent off Jason Christie’s featured late fall bass baits. See below for details.