Jeff Samsel

How to avoid being overwhelmed by the variables in crappie fishing and to make decisions that help you catch more fish.

Learn directly from elite bass pros as they share specific details about rigging, gearing up, and selecting soft plastic lures for different situations.

The details that set apart the Great Lakes Finesse brand make a very real difference with the toughest fish to fool, and the record books help tell that story.

Along with being exciting to fish with, topwater lures are extremely effective for locating and catching several species of saltwater fish.

Fall offers excellent opportunities for catching trout from creeks and river, but it is important to adapt for the season. These tips will help you catch more autumn trout.

Two Great Lakes Finesse baits helped Evan Kung win the Elite Series finale at the St. Lawrence River with the biggest smallmouth tournament catch in BASS history.

Learn how Hiro Naito uses the unique capabilities of a Heddon Lucky 13 to produce consistently good bass fishing action.

Fishing at the proper depth can be a critical factor for maximizing crappie-catching success. Fortunately, several techniques allow for good depth control – and you don’t need forward facing sonar to make them work!

A rundown of the top lures introduced at the 2026 ICAST show by the great brands found on Lurenet.

The first angler to qualify for the Georgia Bass Slam in 2026 had the unique distinction of catching all his qualifying catches on a single bait from Rebel Lures.

Learn why the Rebel Teeny Wee-Crawfish is a critical lure for smallmouth bass specialist Bill Schultz and the role it has played in his fishing success.

The Lurenet team took an active role in the Million Pound Challenge, a national waterway clean-up event led by the American Sportfishing Association.