Gene Larew®

Gene Larew means more bass in the boat! The legendary brand built off popular lures such as the Biffle Bug and Salt Craw has numerous tournament wins under its belt due to the unique action and profile of its various lures. Spearheaded by angling and design efforts from pro Tommy Biffle, there isn’t a shape in the brand that won’t entice bites! Check out all the prolific plastics and terminal tackle available from Larew and you will not be disappointed!