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Lurenet

FX Series Rogue with bass

Why FX Series Suspending Rattlin’ Rogues are Different than All Other Jerkbait Colors

Frank Scalish created the revolutionary FX Series colors for the Suspending Rattlin’ Rogue to match how baitfish look IN THE WATER and to the bass – not just in the package! 

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smallmouth bass on Rebel Ghost Minnow

New Bank & Creek Kit Ideal for Late Fall Fishing

Late fall to early winter brings a broad range of fishing conditions, and the newest Lurenet Bank & Creek Kit includes the right lures for everything the changing seasons might deliver.

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topwater smallmouth bass

New Fishing Lure Kit Maximizes Fish Catches & Value

We’ll look inside the September/October Bank & Creek Kit from Lurenet and explore the best uses of the great lure arsenal contained in this kit.

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football jig - largemouth bass

War Eagle Introduces Pro Football Jig

Learn about the newest bass jig introduction from War Eagle Custom Lures – the Pro Football Jig – which provides year-round applications for catching largemouth and smallmouth bass.

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releasing river smallmouth bass

New Opportunities for Bank & Creek Anglers from Lurenet

July brings a fabulous new Lurenet Bank & Creek Kit and with it, additional opportunities to score custom-color lures and catch more fish this summer.

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Ned rig

YUM Expands Ned Dinger Color Selection

The Ned Dinger is a critical lure anytime bass fishing turns challenging. Learn about six fabulous new Ned Dinger colors and how to fish this finesse lure effectively.

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YUM Finesse Worm

YUM Delivers NEW Colors for Finesse Worm

Pulling primarily from popular Custom Soft-Plastic Lure Colors for YUM Dingers, YUM has added six outstanding new colors to the 4 1/2-inch Finesse Worm line-up.

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bank fishing rainbow trout

NEW Bank & Creek Kit Delivers Multi-Species Fish Catching Opportunities

The May/June Lurenet Bank & Creek Kit comes just in time for some of the most fun fishing of the year. Learn what’s inside and how to use these great baits to tap into outstanding action.

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Luke Palmer at Santee Cooper

YUM Pro Luke Palmer Dominates Santee Cooper

Oklahoma bass pro used a YUM Wooly Bug to dominate the field at the Bassmaster Elite Series at Santee Cooper.

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