Dustin Elder

Learn the story behind the development of the newest member of the Heddon Spook family and the best situations for tying on a Super Zara Spook.

Learn about the Heddon Spin’n Image, which offers far more appeals to bass and other gamefish than you might imagine.

The improved Cotton Cordell CC Spoon marks a return to this iconic lure’s original design. Learn what prompted the change.

Don’t put away those surface lures yet. When conditions are right, the lures can prove critical to late fall bass catching success.

Fishing a single swimbait can be absolutely deadly almost anytime of year. They excel due to their ability to closely match up with the favorite forage of bass, shad and minnows. This is from their plastic composition and action, but they are also a great choice because of their ease of fishability, in most cases anglers can simply cast and wind to catch fish.

Paint Shop Spotlight: Rebel Pop R in Rebel Shad - Bait School Bite Spec

When: Summer/Fall

Where: Anywhere bass may roam

The exclusive Pop R in Rebel Shad was built to imitate all types of baitfish and become the only popping topwater color you need tied on this summer!

Paint Shop Spotlight: Bandit 100 in Bois Darc Beauty- Bait School Bite Spec

When: Early Winter

Where: Shallow water Rivers/Lakes (Ross Barnett, Caddo Lake, Coosa River)

The perfect crankbait for shallow, dirty river water!

Bait School Bite Spec

Lure: The Norman Deep Tiny N in Polished Craw

When: Early Spring/Spring

Where: Highland Reservoirs, River Systems (Lake Tenkiller, Grand Lake)

Built to bring bass over your boat rails this Spring, the Deep Tiny N in Polished Craw is an instant winner!

Bait School Bite Spec

Lure: The Bandit Flat Maxx in Bullfighter

When: Early Spring/Winter

Where: Highland Reservoirs, River Systems (Lake Degray, Ouachita River)

Bullfighter is the pre-spawn crankbait pattern that anglers have been begging for!