Dustin Elder

Learn the story behind the development of the newest member of the Heddon Spook family and the best situations for tying on a Super Zara Spook.

Learn about the Heddon Spin’n Image, which offers far more appeals to bass and other gamefish than you might imagine.

The improved Cotton Cordell CC Spoon marks a return to this iconic lure’s original design. Learn what prompted the change.

Don’t put away those surface lures yet. When conditions are right, the lures can prove critical to late fall bass catching success.

Fishing a single swimbait can be absolutely deadly almost anytime of year. They excel due to their ability to closely match up with the favorite forage of bass, shad and minnows. This is from their plastic composition and action, but they are also a great choice because of their ease of fishability, in most cases anglers can simply cast and wind to catch fish.

Paint Shop Spotlight: Rebel Pop R in Rebel Shad - Bait School Bite Spec

When: Summer/Fall

Where: Anywhere bass may roam

The exclusive Pop R in Rebel Shad was built to imitate all types of baitfish and become the only popping topwater color you need tied on this summer!

Paint Shop Spotlight: Bandit 100 in Bois Darc Beauty- Bait School Bite Spec

When: Early Winter

Where: Shallow water Rivers/Lakes (Ross Barnett, Caddo Lake, Coosa River)

The perfect crankbait for shallow, dirty river water!

Bait School Bite Spec

Lure: The Norman Deep Tiny N in Polished Craw

When: Early Spring/Spring

Where: Highland Reservoirs, River Systems (Lake Tenkiller, Grand Lake)

Built to bring bass over your boat rails this Spring, the Deep Tiny N in Polished Craw is an instant winner!

Bait School Bite Spec

Lure: The Bandit Flat Maxx in Bullfighter

When: Early Spring/Winter

Where: Highland Reservoirs, River Systems (Lake Degray, Ouachita River)

Bullfighter is the pre-spawn crankbait pattern that anglers have been begging for! 

Bait School Bite Spec

Lure: The Bandit 200 in Ember

When: Early Spring/Winter

Where: Highland Reservoirs, River Systems (Lake Norman, Buggs Island)

Choosing the right crankbait can be tough! The decision can be much easier when one of the choices is a custom painted Bandit 200.

Blade baits such as the Heddon Sonar and Spoons such as the War Eagle Jigging Spoon create flash, and flash is the key to catching lethargic bass in the dead of winter!

As we go through our blog today, I will highlight three factors of why these two wintertime lure selections create so much success. The first being the most obvious, the flash! The second is the subtle action in the drop or retrieve, and the third is understanding what bass and various types of shad are doing this time of year.

Bait School Bite Spec

Lure: The Norman Speed N in Jelly Craw

When: Early Spring/Winter

Where: Highland Reservoirs, River Systems (Lake Guntersville, Alabama River)

Jelly Craw, built to provoke bites out of bass feeding up for the spawn! Bright reds, purples, pinks and all the famous tints of award winning crankbaits for pre spawn fishing.