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Featured Stories

campfire fish cooking

How to Cook Fish Over a Campfire

Making a great meal from the fish you just caught over a campfire or camp stove is easier than it might seem, and the first step is good preparation. Learn more.

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YUM Finesse Worm

YUM Delivers NEW Colors for Finesse Worm

Pulling primarily from popular Custom Soft-Plastic Lure Colors for YUM Dingers, YUM has added six outstanding new colors to the 4 1/2-inch Finesse Worm line-up.

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slip bobber crappie

Use a Slip Float to Catch More Crappie

Learn the benefits of using a slip float for crappie, how to rig one and how to use a slip bobber rig to keep a crappie bait in the perfect position.

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trophy largemouth bass, crawfish lure

YUM Expands Spine Craw Color Selection

One of the most versatile soft-plastic crawfish lures available, the YUM Spine Craw, has gotten even better with the introduction of several outstanding new colors.

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saltwater striped bass

Spring Striped Bass Fishing from New Jersey Bays

The Spring striped bass run is underway. Target Jersey’s bays for outstanding spring fishing action. Learn the best baits and approaches for large bays and for smaller bays.

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bank fishing rainbow trout

NEW Bank & Creek Kit Delivers Multi-Species Fish Catching Opportunities

The May/June Lurenet Bank & Creek Kit comes just in time for some of the most fun fishing of the year. Learn what’s inside and how to use these great baits to tap into outstanding action.

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Luke Palmer at Santee Cooper

YUM Pro Luke Palmer Dominates Santee Cooper

Oklahoma bass pro used a YUM Wooly Bug to dominate the field at the Bassmaster Elite Series at Santee Cooper.

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kayak bass catch

Spring Power Fishing for Bass from a Kayak

Kayak bass fishing doesn’t necessarily mean finesse. Power fishing bass strategies allow you to take advantage of the fish’s aggressive spring feeding.

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