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Featured Stories

South Florida peacock bass

Your Guide to Catching South Florida Peacock Bass

Explosive topwater action and the thrill of landing exotic tropical fish species might be closer to home than you realize. In South Florida, you can sample thrilling South America style fishing!

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largemouth bass on crankbait

Master Crankbait Variables to Catch More Bass

Your guide to bass fishing crankbait characteristics and how to select the best lure for each day’s fishing situation.

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YUM Lizard, custom color

NEW Colors for YUM Lizards

The YUM 6-inch Lizard, a go-to lure for many bass anglers, just got even better with the release of six new custom soft plastic lure colors. Learn about the new offerings and how to use a YUM Lizard to catch more bass.

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Florida peacock bass

Choose the Best Topwater Walking Lure for Every Situation

There’s good reason the Heddon Spook comes in several models. Same iconic walk-the-dog action. Different sizes, weights, sounds and splashes for a huge range of applications in freshwater and saltwater settings.

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bass fishing

What is the Best Color of Soft Plastic Lure for Catching Bass?

Learn why an Arkansas football coach and veteran angler has a tackle box marked “TD Junebug” and how you can use his bass fishing strategy for the win.

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creek smallmouth bass on Hellgrammite lure

YUM Delivers Multi-Species Appeal with NEW Hellgrammite Lure

Learn about YUM’s newest lure release, a highly natural hellgrammite imitation that provides an outstanding finesse soft plastic lure option for a host of situations.

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spring crappie bank fishing

How to Find the Best Crappie Fishing this Spring

Learn about some fabulous and FREE crappie fishing resources that will help you find the hot bite and catch more spring crappie!

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crappie on float rig

Use Floats & Jigs to Catch More Spring Crappie

Learn how a float and crappie jig can combine to help you catch more fish, especially during spring, when the crappie move shallow.

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