Featured Stories

Learn winning swim jig strategies for autumn bass fishing from two anglers who have been swimming jigs for many years.

Fall is generally a disjointed time, with bait schools on the move and bass hot on their heels. Action can occur just about anywhere, so anglers need a bait that goes just about anywhere. For such autumn diversity, it’s hard to beat a BOOYAH Mobster swim jig.

“It’s always on my deck because I’m going to throw it around any piece of wood, any dock, any piece of cover that I think the fish may be relating to,” said Oklahoma pro Brent Haggard. “It’s such a huge part of fall fishing, I always have several tied on.”

Chad Warner, Director of Product Development for BOOYAH Bait Company agrees and notes that the swim jig easily earns a spot in his top five fall offerings.

Topwater lures come in all shapes, sizes, colors, and actions – so how as a typical fisherman do you know which one to grab for certain situations? Quick answer is you probably don’t, you just tie on the most reliable option you must save time and energy. Topwater fishing has been my Rubik’s cube for many years and I have developed a simple three step approach to identify the perfect lure for your situation. The three steps are extremely simple and can just about be identified at the boat ramp; they consist of water clarity, wind, and type of baitfish.

Learn about Chris Jones’ long-time secret weapon, its doubly important Bassmaster Classic role, and its virtues for pulling bass from shallow cover.

The only bad part about a “secret weapon” lure is that eventually the secret gets out. Ask Oklahoma bass pro Chris Jones. He watched that happen with his favorite lure – a swim jig now known as the Mobster and soon available from BOOYAH Bait Company – when he used it to win a 2020 Bassmaster Central Open on the Arkansas River in Oklahoma and then rode it to a third-place finish in the 2021 Bassmaster Classic last week on Lake Ray Roberts in Texas.

The Open win, which qualified Jones for this year’s Classic, coupled with Jones’ Classic success, brought national attention to jig that Jones has been winning tournaments with for the better part of two decades.

Learn about Oklahoma pro Jason Christie’s success formula and about his winning spinnerbait, which is part of a series he designed.

Doing a job well begins with using the right tools, and for bass fishermen, lures are the critical tools. For Jason Christie, the exact tool for winning the Bassmaster Elite event at the Sabine River April 8-11 was a BOOYAH 1/2-ounce Chartreuse/White/Blue Tandem Colorado Covert Series Spinnerbait with a YUM Watermelon/Pearl Laminate Swim’N Dinger as a trailer.

Sticking with a bold plan, but making key adjustments was also critical for Christie, whose four-day catch totaled of 43 pounds, 15 ounces and gave him his sixth Bassmaster victory.

Christie posted his best effort on Day 1 with a second-place limit of 15-1. He took over the top spot on Day 2 by adding 13-14 and held that position on Day 3 with a limit of 6-12. He closed the deal with a Championship Sunday limit that weighed 8-4.

All four days, Christie committed most of his time to a narrow creek about two hours upriver from takeoff, working cover with his Covert Series Spinnerbait.

You read that title correctly. The BOOYAH Covert Series spinnerbait has some new options for when things go “dark.” The new Night Time Series Covert has been added to the line for night fishing or when water gets extremely muddy.

When asking Jason Christie why this addition had to be made to the line, he jokingly said, “to fish at night…”, but after some laughs, he gave me some real knowledge of why this lure had to join the ranks with the other highly successful Covert series models.