Free U.S. Shipping: Orders Over $35

Featured Stories

smallmouth bass on Boss Pop

Discontinued Fishing Lures: How the Boss Saved the 2-Inch BOOYAH Boss Pop

If you ever scratch your head when your favorite fishing lure becomes a discontinued fishing lure and then hard to find, you’re not alone!

Making emotional decisions sometimes isn’t smart. Making emotional decisions when you are running a company can be downright dumb. So, call me dumb, but I made the emotional decision a few years ago to not allow my favorite topwater lure, the 2-inch BOOYAH Boss Pop, to become a discontinued fishing lure.

In the fishing lure business, we frequently have what we call a “discontinued list.” This means these lures for whatever reason didn’t sell enough over a certain period of time, so they end up becoming discontinued fishing lures.

Read more

Frog Lure on Grass Mat

How to Choose the Best Frog Bait for Every Situation

Frog baits, which call up some of the most explosive action in bass fishing, come in a range of sizes and styles. Learn to choose the best frog for the day.

Sudden, violent surface strikes are the trademark of frog lure fishing and a major appeal of this style of fishing. As importantly, though, frogs are exceptionally productive and prompt outstanding bass action in broad range of situations from mid-summer all the way until the end of autumn.

Ongoing advancement of frog lures in recent years has added even more applications for tying on a frog. Looking at the BOOYAH Pad Crasher series, as an example, what began with a single, hollow-bodied frog now includes six different frog lures, each of which is available in broad range of colors.

Primary styles include the original Pad Crasher, the Poppin’ Pad Crasher, which has a cupped face that pops and spits, and the Toad Runner, which has spinning plastic tail that churns the water like a buzzbait. All three primary styles also come in a smaller Jr version.

Read more

bass on Booyah Jig

Lure Selection Strategies – Pro’s Guide on How to Choose the Right Bass Fishing Jig

Learn how to choose the best bass jig for every situation and how to work your jig to catch the most bass.

Throughout bass history, jigs have enjoyed designation as a big fish bait. Recent years have seen an ever-growing diversity that has yielded a broad selection of bass fishing jigs – including jigs that range from the versatile to task-specific.

To help anglers dial in the right tool for the right job, the Lurenet Jig Manual removes the guesswork. This interactive bass lure selection chart factors in cover, water color and water temp and recommends specific bass fishing jigs.

Such well-studied direction will, no doubt, prove helpful in guiding anglers to the bait that’s built for a given scenario. However, a little dockside conversation can go a long way. Sometimes, it’s just good to hear what another angler ties on for scenarios similar to those of you might encounter.

Read more

BOOYAH Poppin' Pad Crasher Jr.

BOOYAH Unveils Poppin’ Pad Crasher Jr.

The newest frog from BOOYAH fills an important niche for bass anglers with added splash in a smaller-sized lure that bass and other gamefish find irresistible. Learn more!

The BOOYAH Pad Crasher is legendary for its ability to glide through vegetation and other thick cover, prompting vicious strikes and solidly hooking bass to haul them out of the thick stuff. The Poppin’ Pad Crasher and Pad Crasher Jr., variations of the original Pad Crasher, each meet specific needs for frog fishing.

Even so, a need has existed for one more member of Pad Crasher family. One that popped and splashed AND offered a smaller profile. Until now, that is! We’re excited to introduce the  Poppin’ Pad Crasher Jr., new from BOOYAH Bait Co. and available on Lurenet.com.

Read more

Disco Ball Pad Crasher

BOOYAH Delivers Flash with New Pad Crasher Color

The Disco Ball Pad Crasher offers plenty of flash and an outstanding shad imitation, filling an important niche for late spring, summer and fall bass fishing.

You’ve seen how a disco ball splashes color across a dance floor. The Disco Ball Pad Crasher does the same with reflected light and the lake bottom. Doing its enticing dance, this bait suggests a distressed shad scurrying across the surface and is too much for bass to resist.

Disco Ball does not look like a typical frog, yet it’s an outstanding fit for the BOOYAH Pad Crasher. Let’s examine why BOOYAH has introduced the Disco Ball color and how you can use it to catch more fish from now through the end of autumn.

Read more

spring crankbait bass

5 Must Have Crankbaits for Spring Bass Fishing & When to Use Them

Spring can be an unpredictable time for bass fishing, but the big bass action can be outstanding. Here’s how to pick the proper crankbait to maximize your success.

Catching bass on crankbaits in spring is one of the most fun and successful techniques when fish are on the move. Whether bass are in transition to shallow water, amid the spawn, or hanging around cover to feed, throwing the best crankbaits for spring bass fishing will keep your line tight.

Crankbaits come in a variety of sizes and shapes to mimic baitfish, bluegills, perch and crayfish. The shape and size of the crankbait’s bill will help it stay shallow or dive to specific depths. The bill’s shape might also help it deflect more easily off wood or rock cover and may impart different action to the bait during the retrieve. A crankbait is designed with specific degrees of angle to the bill, body shape, position of the hooks, eye-screw and split ring for the line, and how water flows over it during the retrieve.

Read more

Jason Christie with spinnerbait bass

How to Choose the Best Spinnerbait for Bass, Every Time

We’ve gleaned expertise from Jason Christie’s many years of refining spinnerbait knowledge to provide you a shortcut to spinnerbait fishing success.

Enjoying consistent success with a spinnerbait for bass is so much more than casting and retrieving. For Bassmaster Elite Series Pro Jason Christie, there is a right time and place for fishing a spinnerbait, and there are several variables to consider when selecting the right spinnerbait. Christie is considered one of the best spinnerbait anglers on the planet, having earned countless dollars in tournament winnings a spinnerbait on the end of his line. Let’s dive into his recipe for success fishing a spinnerbait for bass!

Read more

BOOYAH One Knocker

Choosing The Best Lipless Crankbait

All lipless crankbaits look quite similar, but each one carries attributes that work in different situations – or more importantly parts of the country.

In this blog we will go over three key identifiers for choosing the right one based on forage, time of year, and fishing pressure!

Like I mentioned above, almost all lipless crankbaits look similar, but they certainly carry different attributes that fit different situations. Today I will be discussing my three favorite options, the Cotton Cordell Super Spot, BOOYAH Hard Knocker and BOOYAH One Knocker. Each one has some serious intricacies that we will look at and help you become more successful with them!

Read more