Featured Stories

Walking surface lures like Heddon Spooks allow you to call bass and other gamefish to the surface during fall. We’ll explain how to take your topwater game to the next level.

Presentation and speed are key factors for fall crappie fishing success. Focus your approach on these key factors no matter where you fish.

Learn the story behind the development of the newest member of the Heddon Spook family and the best situations for tying on a Super Zara Spook.

Surface-popping lures provide unique advantages for bass fishing this time of year. Learn how to get the most out of these versatile topwater lures.

Extra-tiny jigs are highly effective for various panfish species, but their light weight creates presentation challenges. These three simple rigs make it easy to put tiny jigs in the strike zone.

Cooling water temperatures cause big-water smallmouths to migrate and change their behavior, but when you find them, the fishing action can be outstanding. Here’s what you need to know.

Versatility is one of the greatest attributes the newest topwater lure from Heddon. These four techniques will prompt fish strikes in a broad range of situations.

This duo of classic lures produces dependable smallmouth fishing action whether the fish are watching for meals on top or feeding beneath the surface.

This NEW 1.25-inch soft plastic jig features incredible detail with the proven action crappie anglers rely on to match the hatch during tough conditions.