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Jeff Samsel

brook trout on float and jig

Use Floats & Jigs for Creek Fishing Success

Drifting jigs in moving water is a highly productive and vastly overlooked technique that produces many different fish species. Learn the details of this easy and effective angling approach.

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slip bobber crappie

Use a Slip Float to Catch More Crappie

Learn the benefits of using a slip float for crappie, how to rig one and how to use a slip bobber rig to keep a crappie bait in the perfect position.

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trophy largemouth bass, crawfish lure

YUM Expands Spine Craw Color Selection

One of the most versatile soft-plastic crawfish lures available, the YUM Spine Craw, has gotten even better with the introduction of several outstanding new colors.

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largemouth bass on crankbait

Master Crankbait Variables to Catch More Bass

Your guide to bass fishing crankbait characteristics and how to select the best lure for each day’s fishing situation.

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YUM Lizard, custom color

NEW Colors for YUM Lizards

The YUM 6-inch Lizard, a go-to lure for many bass anglers, just got even better with the release of six new custom soft plastic lure colors. Learn about the new offerings and how to use a YUM Lizard to catch more bass.

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Florida peacock bass

Choose the Best Topwater Walking Lure for Every Situation

There’s good reason the Heddon Spook comes in several models. Same iconic walk-the-dog action. Different sizes, weights, sounds and splashes for a huge range of applications in freshwater and saltwater settings.

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creek smallmouth bass on Hellgrammite lure

YUM Delivers Multi-Species Appeal with NEW Hellgrammite Lure

Learn about YUM’s newest lure release, a highly natural hellgrammite imitation that provides an outstanding finesse soft plastic lure option for a host of situations.

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crappie on float rig

Use Floats & Jigs to Catch More Spring Crappie

Learn how a float and crappie jig can combine to help you catch more fish, especially during spring, when the crappie move shallow.

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creek smallmouth bass on YUM Hellgrammite

New Fishing Kit Opens Fabulous Spring Fishing Opportunities

Learn about the custom lure selection in the NEW Lurenet Bank & Creek Kit and how to present these great baits to catch more fish this spring.

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