Featured Stories

Learn how to choose the best bass jig for every situation and how to work your jig to catch the most bass.

Throughout bass history, jigs have enjoyed designation as a big fish bait. Recent years have seen an ever-growing diversity that has yielded a broad selection of bass fishing jigs – including jigs that range from the versatile to task-specific.

To help anglers dial in the right tool for the right job, the Lurenet Jig Manual removes the guesswork. This interactive bass lure selection chart factors in cover, water color and water temp and recommends specific bass fishing jigs.

Such well-studied direction will, no doubt, prove helpful in guiding anglers to the bait that’s built for a given scenario. However, a little dockside conversation can go a long way. Sometimes, it’s just good to hear what another angler ties on for scenarios similar to those of you might encounter.

Learn from an in-the-boat account of how Jason Christie attacked an Elite Series tournament day on Florida’s Harris Chain.

I couldn’t sleep! The last time I had been so excited was before fishing my first bass club tournament as a teenager. This time, I had been selected to participate in the BASS Marshal program for the BASS Elite Series Tournament on the Harris Chain of Lakes in Central Florida.

For the first day of the tournament, I had been selected to participate as a Marshal with none other than BOOYAH Pro, Jason Christie. Christie is known as being a quiet but intense competitor. That was fine by me as I am a quiet person, and I knew I would enjoy watching him break down the waters in his own way.

Learn winning swim jig strategies for autumn bass fishing from two anglers who have been swimming jigs for many years.

Fall is generally a disjointed time, with bait schools on the move and bass hot on their heels. Action can occur just about anywhere, so anglers need a bait that goes just about anywhere. For such autumn diversity, it’s hard to beat a BOOYAH Mobster swim jig.

“It’s always on my deck because I’m going to throw it around any piece of wood, any dock, any piece of cover that I think the fish may be relating to,” said Oklahoma pro Brent Haggard. “It’s such a huge part of fall fishing, I always have several tied on.”

Chad Warner, Director of Product Development for BOOYAH Bait Company agrees and notes that the swim jig easily earns a spot in his top five fall offerings.

Learn about Chris Jones’ long-time secret weapon, its doubly important Bassmaster Classic role, and its virtues for pulling bass from shallow cover.

The only bad part about a “secret weapon” lure is that eventually the secret gets out. Ask Oklahoma bass pro Chris Jones. He watched that happen with his favorite lure – a swim jig now known as the Mobster and soon available from BOOYAH Bait Company – when he used it to win a 2020 Bassmaster Central Open on the Arkansas River in Oklahoma and then rode it to a third-place finish in the 2021 Bassmaster Classic last week on Lake Ray Roberts in Texas.

The Open win, which qualified Jones for this year’s Classic, coupled with Jones’ Classic success, brought national attention to jig that Jones has been winning tournaments with for the better part of two decades.