Free Shipping: Orders Over $35

Featured Stories

Bass on YUM Christie Craw

The 5 Best Ways to Rig a Soft Plastic Crawfish for Bass

Crawfish-imitating soft plastic lures are incredibly versatile and imitate highly favored bass forage. We’ll look at the advantage of five top rigging techniques.

Soft plastic crawfish are among the best lures for catching big bass, whether you’re on a massive reservoir targeting largemouths or a small stream chasing smallmouths. Even spotted bass love crayfish. Everything does, it seems, which is what makes them so effective with so many different techniques.

Crawfish lures come in a wide variety of sizes, colors and designs. You can get tiny craws for small jigheads to throw on wadable streams and catch a zillion hungry bass, or you can get some monstrous craw imitations to fish around wood and vegetation for big brutes. If a soft plastic crawfish can even get to the bottom of a top smallmouth fishery, such as on one of the Great Lakes, it won’t take long for a bronzeback to nosh on it.

Read more

crawfish color crankbaits

Bass Fishing 101: Matching the Hatch on Crawfish Colors

Learning more about crawfish colors based on region, conditions and season can help you catch more bass.       

Former Bassmaster Elite Series pro Frank Scalish, who now designs baits for Norman Lures and other brands available on, is fanatical about matching the hatch. An artist with an airbrush, the Ohioan obsesses over paint colors and schemes that precisely mimic whatever forage the bass favor. Scalish’s attention to every detail and deep experience make him the ideal Bass Fishing 101 instructor on the topic of crawfish colors.

When Scalish creates crawfish colors for crankbaits, he becomes especially dogmatic because he strives to replicate the various crayfish species in different regions of the country.

“Certain crayfish dominate in certain parts of the country,” Scalish said. “For example, crayfish in Texas and Louisiana are all variants of red. The rusty crayfish is native to the Ohio River Basin. It has rust or orange-colored makings on its sides. The rest of that craw is green pumpkin or an almost blackish green pumpkin.”

Read more

smallmouth bass with Teeny Wee-Crawfish

Expert Tips on the Rebel Teeny Wee-Crawfish

Wisconsin smallmouth specialist Bill Schultz shares countless hours of learning about the lure that has produced more than 6,000 smallies for him.

In 1992 I bought my first Rebel Teeny Wee-Crawfish to fish bluegills and largemouth bass in a pond. I still remember my first cast with this little fish-catching magnet. I caught two bluegills, and I knew I had a winner. 

It wasn’t until August 4, 1994 that I gave it a try for stream smallmouth bass, and since that day it has been one of my “go to” lures for river smallies. It’s possible that I have fished this lure for smallies as much as anyone in the country. Since catching my first smallmouth bass in May of 1994, I’ve caught and released 24,700, with more than 13,000 coming from my river outings. Conservatively, I’ve caught more than 6,000 smallmouth bass on the Rebel Teeny Wee-Crawfish!

Read more

Crawfish Soft Plastic Lures

Choose the Right Crawfish Lure for Every Situation

Do you ever wonder which crawfish-imitating soft plastic lure would work best for the way you want to fish? We’ll look at distinguishing features to help you make the best decision.

Bass love crawfish. This much we know. Crawfish provide important forage to all black bass species, and the craws’ locations and behavior dictate much about the bass’ locations and behavior.

Because crawfish offer such an important food source and because they use a broad range of habitats, countless lures are designed to match crawfish in their profile, action and/or color patterns. Interestingly, not all crawfish-imitating lures look alike. In fact, even if you take a single category, such as soft plastic crawfish-imitating lures, they take on a broad range of shapes. That’s because different crawfish lures are designed with different fishing situations in mind.

Read more