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Jason Christie Uses BOOYAH Covert Spinnerbait for Elite Series Win

Learn how the 2022 Bassmaster Classic champion used the spinnerbait series and trailer he designed to win on the Tennessee-Tombigbee Waterway.

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5 Fabulous New Fishing Lures

Three of the great brands sold on Lurenet released outstanding new lures this week in conjunction with the Bassmaster Classic. See for yourself!

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Great Lakes Finesse Welcomes Bassmaster Elite Series Pro Cooper Gallant to Its Team

Great Lakes Finesse is proud to announce the addition of Bassmaster Elite Series pro Cooper Gallant to its team. Recognized as one of the most talented anglers in professional bass fishing — and widely regarded as one of the best smallmouth anglers on the planet — Gallant brings proven success, relentless work ethic, and unmatched finesse expertise to the brand.

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Lindy B-MAX Jigs Key in Missouri River AIM Walleye Series Win

Learn how Jason Feldner and Gene Merck fished the Missouri River to win last weekend’s AIM Weekend Walleye Series North Dakota tournament.

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Gene Larew Favorites Transitioning to YUM

A brand change equates to savings for anglers on highly popular baits, along with some new color options.

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Discover New Releases from Great Lakes Finesse

Learn about Great Lakes Finesse spring tackle releases, which range from innovative soft-plastic baits and jigheads to premium GLF Finesse CX Rods.

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Destination-Fish Television Host Jon Thelen to be Inducted to the Minnesota Fishing Hall of Fame

On January 22 the Minnesota Fishing Hall of Fame announced its Class of 2025, which will include longtime professional angler and Destination-Fish Television Host, Jon Thelen.

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Jon Thelen’s Destination-Fish Television to Expand to National Markets

Jon Thelen, Owner, Producer and Host of Jon Thelen’s Destination-Fish Television announced that Destination-Fish Television will expand to national markets entering the 2024-2025 airing season.

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5 Fabulous NEW Fishing Lures from ICAST 2024

Let’s look at some of the most exciting lures that are being introduced at the ICAST show, including hard and soft baits, topwater and subsurface offerings, and lures that will produce several species of fish!

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Why FX Series Suspending Rattlin’ Rogues are Different than All Other Jerkbait Colors

Frank Scalish created the revolutionary FX Series colors for the Suspending Rattlin’ Rogue to match how baitfish look IN THE WATER and to the bass – not just in the package! 

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