Heddon is the world’s oldest fishing lure manufacturer in continuous production, and that kind of history doesn’t happen by accident. Since 1894 – more than 100 years – Heddon’s been on the leading edge of fishing lure technology. Heddon makes the lures you know and trust, such as the Zara Spook, Tiny Torpedo and the Spit’n Image, as well as classic lures like the Lucky 13 and Bayou Boogie. In fresh or saltwater, you can depend on Heddon’s 100 years of experience to put fish in the boat.