54 INTERNET SPECIALS

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34 NEW PRODUCTS

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11 FEATURED PRODUCTS

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FEATURED ARTICLES

Story Time! Zell Rowland's Best Guntersville Story

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zell rowland
I've won twice there. The last time I was there, the first day of the tournament I threw a Zell Pop. I pulled into a pocket I knew I could get a limit out of... Read More
Brought to you by: Zell Rowland as told to Lawrence Taylor

Teeny Wee Crawfish Tips From The Master

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There's probably not a person in the world that has made more casts and caught more smallmouth on the Rebel Teeny Wee Crawfish than Bill Schultz. Here is some of his best advice on fishing... Read More

Bobby Murray On The First Bassmaster Classic

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You know, we didn't know where we were headed when we got on the plane for that first Classic. They provided us tackle boxes and we could only have 10 pounds of tackle, and they... Read More

Part 5, Rebel's Most Infamous Lure

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The questions in the Bassmaster article were: "Why this topwater? What makes this bait different than the multitude of similar baits?" The answers were that most anglers had no idea how to work the Pop-R.... Read More

FISHING TIPS

Become a better angler! Fishing tips for all types of gamefish, from key rigs to getting the most out of your day on the water.
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MEET THE PROS

Our pro staff is unmatched in fishing! Edwin Evers, Alton Jones, Jason Christie, Terry Scroggins, Bobby Murray, Zell Rowland and many others make up a dream team pro staff that leaves the rest in the boat wake. Great guys. Great fishermen..

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billy murray
bobby murray

FEATURED VIDEO

Can't wait for your next fishing trip? 
These movies are just the thing to tide
you over until you can hit the water. 

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