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Whether you're looking for a new smallmouth bass fishing lure or one of your old favorite crankbaits, minnowbaits, surfcasting plugs, topwater lures, soft plastic baits or that special jerkbait, Lurenet.com can ship it right to your door. Lurenet – The world's finest fishing lures.

Bomber Salt Water Lures

Featured Article

New for 2010! YUM Money Frog and Money Hound

We are only halfway through 2009, but with the International Convention of Allied Sportfishing Trades (ICAST) show, the world’s largest sportfishing trade show, starting Monday YUM Soft Plastics decided now is the time to announce two new baits for 2010. These baits are Money in more ways than one.
 
YUM Money Frog for big bass topwaterThe Money Frog will be the hottest new frog/toad-type bait for 2010, with big paddle feet that move so much water that it can take the place of a buzzbait, yet is weedless for working over the slop as well. At almost 4-inches in length the Money Frog is a substantial bite and with six color patterns with portions hand-painted by airbrush artists. Not only the topsides are hand painted, but the bellies are done with realistic dots and a smattering of red. Another belly feature is the hook slot that makes Texas-rigging easy with a 5/0 hook, making it weedless and perfect for working over the slop, around docks and in any type of wood cover. The new Money Frog casts like a bullet and is versatile enough to work in open water like a buzzbait or as a topwater frog in the weeds.

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Check It Out!

Flipstah Now Available Here -- At Half Price!

Just like in baseball, pitching ability in fishing influences your game. Pitching a strike is key to both, and BOOYAH’s Flipstah Flippin’ and Pitchin’ game improves your skill with three different games that keep practice fun and interesting. Bass clubs and anglers across the country are discovering the fun and competition of a Flipstah round or tournament. And Flipstah is now available for purchase here at Lurenet.com for only $49.99. That's half-price!

flipstahVersatility is key to the Flipstah. With multiple pitching targets and electronic scoring, anglers can practice up-close and personal flippin’ or back off and take long pitching shots at the targets. Each cup and the dock have designated score values. The special jigs that come with the game enact an LED light and get a BOOYAH from the electronic scoring/timing system, which keeps score or counts down the time remaining, depending on which game you’re playing.

Anglers can play Hit As You Wish, in which they choose any target to pitch to within a specific time frame, or Progressive, in which the intended target lights up and they have to hit that one before going to the next within the allotted time frame.

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Featured Products
Structured, low vis, flex-fit mesh hat with 3-D embroidered logo.

LWBYH3
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5/8oz. XCalibur TG Bullet Weights are 25% smaller and much more sensitive than lead, making them more efficient fishing tools

3 per package WAS $8.04 NOW $1.99

XTG580W
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Take Aim With a BOOYAH Flipstah
What's the best way to bring pitching and flipping fun into your own living room and to practice your skills for those days when every pitch counts? The BOOYAH Flipstah!

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