18 INTERNET SPECIALS

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36 NEW PRODUCTS

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12 FEATURED PRODUCTS

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FEATURED ARTICLES

How Jimmy Houston Pre-Fishes For Bass Tournaments

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jimmy houton
Pre-fishing for bass tournaments is dependent on a myriad of factors, including type of lake, water temperature and levels (and whether it's rising or falling) and which stage the fish are in during the spawning... Read More
Brought to you by: Lawrence Taylor

New State Record Spotted Bass Caught On YUMbrella

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Rarely has a product that caused so much friction within the fishing industry than the YUMbrella multi-bait rig, but one thing that can't be disputed is that it catches big fish. And it stands up... Read More

Dinger Does It Again For Alton

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There may be no stronger supporter of the YUM Dinger than B.A.S.S. Elite Pro Alton Jones. Everywhere the Texan fishes, from the Bassmaster Classic all the way to simple fun-fishing on Falcon or his hometown... Read More

Signed, Sealed, Delivered -- Davis Takes Rebel Boat

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David Davis comes from a long line of fishermen. The whole family fished together in western Oklahoma, where the dirt is red and the water is, too. It's in his blood, stronger than the chemo. David... Read More

FISHING TIPS

Become a better angler! Fishing tips for all types of gamefish, from key rigs to getting the most out of your day on the water.
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MEET THE PROS

Our pro staff is unmatched in fishing! Edwin Evers, Alton Jones, Jason Christie, Terry Scroggins, Bobby Murray, Zell Rowland and many others make up a dream team pro staff that leaves the rest in the boat wake. Great guys. Great fishermen..

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billy murray
bobby murray

FEATURED VIDEO

Can't wait for your next fishing trip? 
These movies are just the thing to tide
you over until you can hit the water. 

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