Custom colors are sometimes cliche for being designed to catch fishermen, and not catch fish at all! This is not the case with the pattern "Holy Shad", this particular color was thought up by the great Frank Scalish to be the absolute best Shad imitator no matter the body of water or clarity. It has subtle grey translucent sides that lead into a light pearl belly, a perfect match for a number of minnow species. We took this tournament winning pattern and decided to toss it on the Norman Deep Baby N for a perfect early fall crankbait choice. Pick some up today because they won't last long!Â