Fishing lures come in many shapes, colors and styles. There are crankbaits, spinnerbaits, umbrella rigs, topwater frogs and rats and who-knows-what, jerkbaits, jigs, buzzbaits and a whole lot more. Lures are designed for specific techniques, and to be fished a certain way. In some cases fish can’t get enough of a certain lure at one time of year, then won’t look at it at other times. Key to fishing with lures is experience and an open mind. Learn what your fish want to eat, then match it with your lures, but always be ready to learn a new technique or try a different tactic.