Cotton Cordell Big O - Stickle Back

Crafted with precision by the legendary lure painter and renowned Bass fishing Guru, "Uncle Frank" Scalish, this lure is a masterpiece in its own right. Drawing upon his extensive experience and deep knowledge of aquatic life, Uncle Frank has meticulously designed this pattern to be the ultimate representation of the Stickleback baitfish. When you employ this lure, you're not just using a fishing tool, you're wielding a piece of art—inspired by nature and perfected by the expertise of Uncle Frank Scalish.

The Big O – a true legend. Proudly standing as the original square-lip crankbait, its remarkable design not only set the standard but also skyrocketed its popularity with sales exceeding one million lures in just its first year. While many have tried to emulate the Big O's innovative design, no lure has managed to match its unique shimmy, which has been proven to induce the most aggressive strikes from fish.

Its unmatched versatility is evident as it is effective in both lakes, rivers and streams, ensuring that no fishing environment is too challenging for the Big O. Over the years, its reputation has grown, cementing its place as one of the most iconic and legendary lures in fishing history. For both seasoned anglers and newcomers alike, the Big O is more than just a bait – it's a testament to timeless design and unparalleled performance in the world of fishing.