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  • Introducing Hiro Naito

    By Hiro Naito My name is Hiro Naito. I love bass fishing so much. I started bass fishing with artificial bait more than 50 years ago when I was 10 years...

  • Ace In My Pocket

    By Hiro Naito If you could only take one lure to use on a variety of lakes for an entire year, what would you choose? The most popular answer may be...

  • Continuing The Heddon Legacy

    By Hiro Naito Adhering to the instructions from James Heddon from 1904, lure design at Heddon always focuses on a lure’s built-in action and the...