Cotton Cordell Big O

The Big O is the original square-lip crankbait and it’s still catching plenty of bass, pike and other gamefish.


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The late Cotton Cordell transformed Fred Young’s wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young’s original, but you can depend on each Big O to run true right out of the box, at the same depth, every time.


  • Ideal for both Large and Smallmouth
  • Short square lip deflects off of cover
  • More than one million sold in its first season alone
Model Length Weight Depth Hook
C76 2 in 1/4 oz 2 - 4 Feet #8 Treble Hooks
C77 2 1/4 in 1/3 oz 3 - 5 Feet #6 Treble Hooks
C78 3 in 3/8 oz 4 - 6 Feet #4 Treble Hooks