Cotton Cordell’s Big O crankbait debuted in 1973, and that first year more than 1 million of them were sold — mostly to bass fishermen looking for a better way to catch fish. The wide-body, shallow-diving lure had a tight wiggle that seemed to entice largemouths like nothing else, and through the 70s became one of the most popular artificial baits on the market. The iconic lure is still producing fish today, and not just bass.

Cotton Cordell brand ambassador and outdoor writer Bob Bohland lives in Fosston, MN, and spends most of his time chasing all species of sportfish and game animals. When he’s not doing that, he writes about his experiences.

One of Bohland’s favorite rigs for summertime walleyes is a 3-way with a 1- to 2-ounce weight on the dropper and a 2-inch Big O following behind.

“Because it dives shallow and runs tight, it’s perfect for shallow walleyes,” he said, “especially in lakes that receive stocker walleyes.”

These fish tend to stay in the weeds all summer, he explained, which is the perfect situation for trolling the Big-O 3-way rig. Bohland rigs the 3-way tight, with 6 inches between the swivel and the weight, and the lure running 6 inches behind the swivel.

“You want enough weight to hold a 45-degree trolling angle at 1 to 1.5 mph so you have maximum control and feel,” he said. “The short lead to the lure cuts down on snags and tangles.”

The angler trolls tight to the edge of the weedline — from a couple of feet out to no more than five feet away. Walleyes waiting in ambush launch attacks from the cover. Start with the weight near bottom, but if the fish are riding higher, simply reel up to the correct depth.