Featured Stories

Learn why Jason Christie developed The FF Sonar Minnow system and technique and how to use this technique to catch suspended bass.

Fishing a single swimbait can be absolutely deadly almost anytime of year. They excel due to their ability to closely match up with the favorite forage of bass, shad and minnows. This is from their plastic composition and action, but they are also a great choice because of their ease of fishability, in most cases anglers can simply cast and wind to catch fish.

A partnership between YUM Bait Company and Scottsboro Tackle Company delivers widespread availability of one of the most popular swimbait shapes ever created.

Scottsboro Tackle Company had a problem. A good problem, but a problem, nevertheless. Their exceptionally natural hand-poured swimbaits became so sought after among bass fishermen that they couldn’t produce the most popular sizes nearly fast enough! Scottsboro contacted YUM with a proposal of YUM producing injection molded swimbaits, using Scottsboro’s exact shape, to deliver outstanding swimbaits for bass to far more anglers and at a reduced cost.

Don’t get in a rut with swimbait presentations. Utilizing various rigs and techniques can help you catch fish in a vast range of situations.

The YUM Pulse has emerged as one of the most popular swimbaits on the planet for bass. That should be no surprise. Its slender, natural baitfish profile screams “easy meal,” while a subtle roll and pulsing tail combine for an action that’s undeniably enticing. Add a ribbed body to push extra water and hook slot to ensure straight rigging and maximize hook-up percentages, and the Pulse has much in its favor.

The YUM Pulse comes in two sizes, 3.5 and 4.5 inches, and a broad range of colors, making it an excellent fit for many situations. It is also diverse in the ways it can be fished. Anglers too often typecast baits, treating any given one as a one-trick (or maybe, two-trick) pony. To do that with the Pulse is a major mistake because this bait is exceptionally effective when presented with several types of rigs. We’ll look at five of the best.

Bank fishing is one of the best American pastimes, but how do you get started and become successful with it?

It can be daunting finding quality spots and ever more difficult to arrange the best equipment for your fishing spots. Today I’m going to give three tips to amplify the decision-making process behind bank fishing to help you become more successful! These tips are choosing the right location, picking the right equipment to get the job done, and finally how to perfect the right presentation from the bank to be as stealthy as possible.

For help on this blog I also reached out to bank fishing guru, Ethan Butler. He is pictured above with a nice walleye he caught pond hopping right before his wedding!

The Carolina rig is highly effective for catching bass in a broad range of situations. Here’s what you need to know for Carolina rigging.

Jimmy Mason doesn’t fish the same areas across the calendar, and his bait selection certainly varies by season. However, there is one bass fishing rig he knows he can count on every month of the year — the Carolina rig.

“It works year ‘round, and I always have a minimum of two in the rod locker,” the Pickwick/Guntersville guide and tournament pro said. “This is a very versatile rig that can serve many purposes.”

Noting that he’ll vary his Carolina rig action with different styles of baits for active and lethargic periods, Mason summarizes his seasonal preferences.

YUM Dingers are one of the easiest soft plastic lures to catch fish on in the entire massive realm of options that are out there for anglers. The small “do-nothing” shape and action seems to always catch fish when other lures let you down. But, did you know there are several other options within the Dinger family of lures? There are three different types of Dingers with a few sizes to each one.