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YUM Bait Company is releasing 25 custom YUM Dingers colors that the fish have never seen. Learn more!

Sometimes a wild looking soft plastic color gets the nod, especially during the spawn. The answer for this equation is the new pattern Jello Shot. This delicious looking color features a deep red tint with added dark blue and black flake to cause any wayward bass to stop and stare.

Money is money, right? Right! This baby looks just like freshly minted green money, which is exactly what you will earn if you toss this Dinger in a tournament one Saturday morning this Spring.

Jello Shot and Money are two of 25 YUM Dinger custom colors that have been created by YUM Bait Company and released on Lurenet.com. Custom colors fill situational niches and allow you to show fish something they’ve never seen. The custom soft plastic bait program is beginning with the 5-inch YUM Dinger, YUM’s most popular bait. Rest assured, though, that more fabulous colors in other YUM baits will follow.

YUM Dingers are one of the easiest soft plastic lures to catch fish on in the entire massive realm of options that are out there for anglers. The small “do-nothing” shape and action seems to always catch fish when other lures let you down. But, did you know there are several other options within the Dinger family of lures? There are three different types of Dingers with a few sizes to each one.