Featured Stories

Learn about spectacular new colors of a dozen proven Bomber crankbait models at a substantially lower price.

If “too much of a good thing” really was a problem, Bomber Lures would be in trouble. Not only has Bomber created fabulous new pro-designed colors for 10 of its most proven crankbait models, but technological advances have allowed Bomber to offer its next generation of Bomber Crankbaits at a substantially reduced price of $3.99, creating outstanding value on timeless baits.

Bomber crankbaits available in new colors and next gen versions include the Flat A, Deep Flat A and four models each from the Model A and Fat Free Shad series. The colors, created by legendary lure painter and former Elite Series Pro, Frank Scalish, all imitate important bass forage and were designed to meet specific niches.

The newest frog from BOOYAH fills an important niche for bass anglers with added splash in a smaller-sized lure that bass and other gamefish find irresistible. Learn more!

The BOOYAH Pad Crasher is legendary for its ability to glide through vegetation and other thick cover, prompting vicious strikes and solidly hooking bass to haul them out of the thick stuff. The Poppin’ Pad Crasher and Pad Crasher Jr., variations of the original Pad Crasher, each meet specific needs for frog fishing.

Even so, a need has existed for one more member of Pad Crasher family. One that popped and splashed AND offered a smaller profile. Until now, that is! We’re excited to introduce the  Poppin’ Pad Crasher Jr., new from BOOYAH Bait Co. and available on Lurenet.com.

A variation of the original Biffle Bug, the newest offering from Gene Larew was created specifically for flipping and pitching applications.

Tommy Biffle has been flipping a Biffle Bug since Day 1 of the iconic bait that bears his name. If fact, he was flipping and pitching a Biffle Bug into cover before the creation of the Biffle HardHead that he most commonly matches with a Bug. And while he still flips the original Biffle Bug and catches big bass that way, for some time now, he has wanted a creature bait built from the Biffle Bug template and designed specifically for flipping and pitching.

Folks at Gene Larew knew to listen to Biffle and worked with him to create the bait he was seeking. The result was the new Flipping Biffle Bug!

Learn about the Mayfly, an innovative new crappie bait to be released by Bobby Garland this summer.

Great fishing secrets are hard to keep, and word has gotten out that a new Bobby Garland bait – The Mayfly – is on schedule to “hatch” in July. So rather than letting rumors confuse the facts, here are full details about this cool creation in advance of its summer availability.

The Mayfly is a 2.25-inch insect-profile design that stays true to Bobby Garland’s reputation of product innovation specific to crappie fishing. This new soft-plastic bait is loaded with features appealing to multiple senses crappie rely on for feeding.

Learn about the Heddon Super Spook Boyo and the important niches it fills for topwater fishing action from many species of gamefish.

“That’s the new Boyo,” said Micah Frazier, a Bassmaster Elite Series pro from Newnan Georgia, as he swung a topwater-caught bass into the boat. It was a cool autumn morning, and we’d been throwing subsurface lures. Frazier had spotted some minnow movement at that surface, prompting him to pick up his Super Spook Boyo rod.

The Super Spook Boyo, new from Heddon Lures, offers elements of new and old. It’s a new size of Super Spook that fills an important niche for many different types of fishing in both freshwater and saltwater settings. However, it uses the time-proven Heddon Spook design and is easy to walk and effective for calling fish to the surface.

With a dozen or so other lure models already in the Heddon Spook family, it almost doesn’t seem like there could have been a place for another Spook. However, the immediate popularity of the Boyo and the ongoing flow of success stories from all over the country leave zero doubt that need for this particular Spook existed.

Some lures don’t get talked about much, but not because they don’t produce fish. In truth, the opposite situation sometimes prompts silence. Because certain lures catch so many fish, anglers in the know want to keep their secret a secret. That is, until such a lure goes out of production because not enough anglers knew of its magic. Then everyone starts talking about that lure, clamoring for its return, and the longer it remains gone, the louder the chatter grows.

Such is been the story of Cotton Cordell’s Tail Weighted Boy Howdy, and the buzz from fishermen all over the nation eventually grew so loud that Cotton Cordell decided to bring back this topwater classic, which has been described “the most effective do-nothing lure ever created.”

Unlike the traditional Boy Howdy, the Tail Weighted Boy Howdy has no blades. It is a pencil-style topwater lure, and tail weighting makes it stand up when not in motion.