Free Shipping: Orders Over $35

Featured Stories

Big Crappie

Crappie Fishing’s Top 6 Selling Colors: Do Color Designs Catch Fish or Anglers?

If you ever wonder what color crappie lures to buy or tie on, this guide to top colors and picks from crappie fishing experts will aid future decisions.

Okay, here’s the dilemma. A buddy calls unexpectedly and says he’s just decided to go crappie fishing. He’ll be picking you up in 30 minutes. The problem’s not the short time, (most of us probably could be out the door in 15), but rather the fact that he instructed you to bring only one color of crappie fishing lure.

That’s it. ONE color! No additional details are given. You don’t know if the water is clear or muddy, or something in between. And you can’t help but wonder if the destination will have white crappie, black crappie or both.

Read more

Custom Color YUM Dingers

YUM Launches Custom Soft Plastic Bait Program with 5-Inch Dinger

YUM Bait Company is releasing 25 custom YUM Dingers colors that the fish have never seen. Learn more!

Sometimes a wild looking soft plastic color gets the nod, especially during the spawn. The answer for this equation is the new pattern Jello Shot. This delicious looking color features a deep red tint with added dark blue and black flake to cause any wayward bass to stop and stare.

Money is money, right? Right! This baby looks just like freshly minted green money, which is exactly what you will earn if you toss this Dinger in a tournament one Saturday morning this Spring.

Jello Shot and Money are two of 25 YUM Dinger custom colors that have been created by YUM Bait Company and released on Lurenet.com. Custom colors fill situational niches and allow you to show fish something they’ve never seen. The custom soft plastic bait program is beginning with the 5-inch YUM Dinger, YUM’s most popular bait. Rest assured, though, that more fabulous colors in other YUM baits will follow.

Read more

Bomber 15A Long A, Bone

Bad to the Bone

Bad to the Bone

“Bone, of course.”

Even if the words, “of course,” aren’t stated, they are implied in the answer any time you ask a Bone enthusiast what color is producing.

Strikingly simple, highly visible and fabulous for suggesting the whitish flash of many forage fish species, the lure color “Bone” transcends being a good color in the minds of many anglers. For certain applications – like waking a Bomber Long A across a slick-calm surface – Bone is seen by many as the only color.

Beyond a Long A, other baits that Bone owns among certain anglers include several classic topwater lures. Heddon Spooks in various models, Rebel Jumpin’ Minnows, Cotton Cordell Pencil Poppers and Bomber Badonk-A-Donks all have core users who choose Bone over anything else because it offers great visibility from a below in a broad range of conditions and looks like dinner (and, most importantly, because it produces fish!)

Bandit Series 100, Series 200 and Series 300 crankbaits, Bandit Rack-Its and Bomber Long Shots are among the most popular sub-surface lures in Bone.

Two brand new Cotton Cordell Red-Fin colors, Pale Perch and Bone Appetit, are painted on a Bone base, providing Classic Bone visibility and appeal as a backdrop to natural color patterns.

Bone, although productive year ‘round, works extra well during autumn, when shad congregate and migrate shallow in reservoirs and saltwater baitfish of various kinds push close to beaches, opening frenzied fishing opportunities for everything from stripers to bluefish to tarpon.

How about you? In what situations, do you insist on Bone, and what species do you expect to catch?

Read more