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Norman lures’ newest crankbait, the Speed N, began proving its worth before it was even released, when limited-production samples produced top 5 finishes at the 2020 Bassmaster Classic for Stetson Blaylock and Micah Frazier.

Designed primarily for cold-water fishing, with a tight wiggle and unique “pitch and roll” action that triggers strikes and sheds vegetation as it swims through developing weed beds, the Speed N proved perfect for the pre-spawn set-up at the Classic, which was held in early March on Alabama’s Lake Guntersville.

This crankbait isn’t only for cold water, though.

Some lures don’t get talked about much, but not because they don’t produce fish. In truth, the opposite situation sometimes prompts silence. Because certain lures catch so many fish, anglers in the know want to keep their secret a secret. That is, until such a lure goes out of production because not enough anglers knew of its magic. Then everyone starts talking about that lure, clamoring for its return, and the longer it remains gone, the louder the chatter grows.

Such is been the story of Cotton Cordell’s Tail Weighted Boy Howdy, and the buzz from fishermen all over the nation eventually grew so loud that Cotton Cordell decided to bring back this topwater classic, which has been described “the most effective do-nothing lure ever created.”

Unlike the traditional Boy Howdy, the Tail Weighted Boy Howdy has no blades. It is a pencil-style topwater lure, and tail weighting makes it stand up when not in motion.