Featured Stories

Learn about the jig that helped Jason Christie win the Bassmaster Classic and how he used it.

Jason Christie said before the 2022 Bassmaster Classic began that this year’s Classic might be won in 30 feet of water or less than 3 feet. He certainly proved that because his two-pronged Lake Hartwell approach, which he used throughout the event, included both. He began days fishing deep, putting fish in the box early, and spent the rest of his time fishing shallow with a War Eagle Jiu-Jigsu Jig.

Learn about the lures and approaches that helped Jason Christie win the 2022 Bassmaster Classic.

“Put your nose in the dirt and grind,” Jason Christie of Park Hill, Oklahoma said on the stage at the 2022 Bassmaster Classic, describing the approach that delivered his Classic victory. Christie had found one good group of deep fish and a few bass that were around docks, going into the world championship, but not much more. He found most of the fish he would bring to the scales as he fished, during the tournament, sticking with a pattern.

Christie, who entered the final day of the Bassmaster Classic with a lead for the third time in his career, caught 17 pounds 9 ounces on the final day, bringing his three-day total to 54 pounds and giving him the victory by five ounces. His winning weight was nearly four pounds heavier than those from any of the other three Classics held on Hartwell

A partnership between YUM Bait Company and Scottsboro Tackle Company delivers widespread availability of one of the most popular swimbait shapes ever created.

Scottsboro Tackle Company had a problem. A good problem, but a problem, nevertheless. Their exceptionally natural hand-poured swimbaits became so sought after among bass fishermen that they couldn’t produce the most popular sizes nearly fast enough! Scottsboro contacted YUM with a proposal of YUM producing injection molded swimbaits, using Scottsboro’s exact shape, to deliver outstanding swimbaits for bass to far more anglers and at a reduced cost.

Learn how and where to fish lipless crankbaits to catch more bass this spring.

Cold water and lipless crankbaits. So wedded are these concepts that many anglers have missed out on the four-season versatility of these simple looking lures.

Of course, there’s no denying the deadly cold-water effectiveness of lipless crankbaits like the BOOYAH Hard Knocker and One Knocker and Cotton Cordell Super Spot. Travel bass waters anywhere when fishermen have donned their winter wear, and you’ll likely find these lures working overtime. Although lipless crankbaits will work their magic in the steamiest days of July, they seem to save their best performances for the chilly water period of from late fall to early spring.

Sometimes called rattle baits for the sounds they emit, lipless crankbaits make it easy for predators to know they are coming, and the fish can’t seem to resist them when they arrive. Do fish find that rattle an irritating alarm? A wake-up call? A hunger inducer? A prelude to a satisfying meal? Who knows? Whatever the case, bass love them.

Early spring can be a spectacular time to fish for bass, IF you choose the best approaches. Learn the lures Jason Christie considers essential for this time of year.

Early spring is Jason Christie’s favorite time of the year to fish. The bass tend to be shallow, and the pre-spawn is an outstanding time to catch big bass. Conditions can vary substantially, though, so it’s important to be equipped for the vast range of situations that might be encountered.

We asked Christie to share his top early spring bass baits. As importantly as revealing specific lure choices, Christie shared why he chose each of his top early spring bass baits and discussed the situations that call for each, along with sharing insights on fishing these lures for pre-spawn bass.

Blade baits such as the Heddon Sonar and Spoons such as the War Eagle Jigging Spoon create flash, and flash is the key to catching lethargic bass in the dead of winter!

As we go through our blog today, I will highlight three factors of why these two wintertime lure selections create so much success. The first being the most obvious, the flash! The second is the subtle action in the drop or retrieve, and the third is understanding what bass and various types of shad are doing this time of year.

YUM Bait Company is releasing 25 custom YUM Dingers colors that the fish have never seen. Learn more!

Sometimes a wild looking soft plastic color gets the nod, especially during the spawn. The answer for this equation is the new pattern Jello Shot. This delicious looking color features a deep red tint with added dark blue and black flake to cause any wayward bass to stop and stare.

Money is money, right? Right! This baby looks just like freshly minted green money, which is exactly what you will earn if you toss this Dinger in a tournament one Saturday morning this Spring.

Jello Shot and Money are two of 25 YUM Dinger custom colors that have been created by YUM Bait Company and released on Lurenet.com. Custom colors fill situational niches and allow you to show fish something they’ve never seen. The custom soft plastic bait program is beginning with the 5-inch YUM Dinger, YUM’s most popular bait. Rest assured, though, that more fabulous colors in other YUM baits will follow.

Time: Early Winter

Place: Highland reservoirs

Lure: The Bomber Deep Flat A in Crawnifiscent

All lipless crankbaits look quite similar, but each one carries attributes that work in different situations – or more importantly parts of the country.

In this blog we will go over three key identifiers for choosing the right one based on forage, time of year, and fishing pressure!

Like I mentioned above, almost all lipless crankbaits look similar, but they certainly carry different attributes that fit different situations. Today I will be discussing my three favorite options, the Cotton Cordell Super Spot, BOOYAH Hard Knocker and BOOYAH One Knocker. Each one has some serious intricacies that we will look at and help you become more successful with them!