Featured Stories

Don’t put away those surface lures yet. When conditions are right, the lures can prove critical to late fall bass catching success.

Considering seasonal conditions and choosing spinnerbaits and presentations accordingly can help you catch more bass this fall.

Learn why Jason Christie developed The FF Sonar Minnow system and technique and how to use this technique to catch suspended bass.

Kayak bass fishing can be a fun and rewarding experience, especially if you are catching fishing. Learn how to put more fish in your kayak.

Crawfish-imitating soft plastic lures are incredibly versatile and imitate highly favored bass forage. We’ll look at the advantage of five top rigging techniques.

Soft plastic crawfish are among the best lures for catching big bass, whether you’re on a massive reservoir targeting largemouths or a small stream chasing smallmouths. Even spotted bass love crayfish. Everything does, it seems, which is what makes them so effective with so many different techniques.

Crawfish lures come in a wide variety of sizes, colors and designs. You can get tiny craws for small jigheads to throw on wadable streams and catch a zillion hungry bass, or you can get some monstrous craw imitations to fish around wood and vegetation for big brutes. If a soft plastic crawfish can even get to the bottom of a top smallmouth fishery, such as on one of the Great Lakes, it won’t take long for a bronzeback to nosh on it.

If you ever scratch your head when your favorite fishing lure becomes a discontinued fishing lure and then hard to find, you’re not alone!

Making emotional decisions sometimes isn’t smart. Making emotional decisions when you are running a company can be downright dumb. So, call me dumb, but I made the emotional decision a few years ago to not allow my favorite topwater lure, the 2-inch BOOYAH Boss Pop, to become a discontinued fishing lure.

In the fishing lure business, we frequently have what we call a “discontinued list.” This means these lures for whatever reason didn’t sell enough over a certain period of time, so they end up becoming discontinued fishing lures.

Learn about spectacular new colors of a dozen proven Bomber crankbait models at a substantially lower price.

If “too much of a good thing” really was a problem, Bomber Lures would be in trouble. Not only has Bomber created fabulous new pro-designed colors for 10 of its most proven crankbait models, but technological advances have allowed Bomber to offer its next generation of Bomber Crankbaits at a substantially reduced price of $3.99, creating outstanding value on timeless baits.

Bomber crankbaits available in new colors and next gen versions include the Flat A, Deep Flat A and four models each from the Model A and Fat Free Shad series. The colors, created by legendary lure painter and former Elite Series Pro, Frank Scalish, all imitate important bass forage and were designed to meet specific niches.

Learn to locate summer bass on offshore structure and how to use deep-diving crankbaits to tap into hot fishing action throughout summer.

The heat of summer delivers a delightful thing to anglers. Bass schooled up on offshore structure. These fish will succumb to various lures, but nothing fires up a school quite like a crankbait! Master offshore bass fishing by learning to locate bass on deep structure and using deep diving crankbaits to tap into outstanding fishing action.

All About Location

The best deep diving crankbait fishing locations couple ideal structure with favorable cover. And, yes, there’s a difference.

Bass use cover wherever they can find it – shallow, deep or in between. Brushpiles, aquatic vegetation, trees, boulders, docks and even the occasional sunken automobile provide predator species like largemouth and smallmouth bass with concealment for ambushing baitfish and other forage, along with other advantages.

Frog baits, which call up some of the most explosive action in bass fishing, come in a range of sizes and styles. Learn to choose the best frog for the day.

Sudden, violent surface strikes are the trademark of frog lure fishing and a major appeal of this style of fishing. As importantly, though, frogs are exceptionally productive and prompt outstanding bass action in broad range of situations from mid-summer all the way until the end of autumn.

Ongoing advancement of frog lures in recent years has added even more applications for tying on a frog. Looking at the BOOYAH Pad Crasher series, as an example, what began with a single, hollow-bodied frog now includes six different frog lures, each of which is available in broad range of colors.

Primary styles include the original Pad Crasher, the Poppin’ Pad Crasher, which has a cupped face that pops and spits, and the Toad Runner, which has spinning plastic tail that churns the water like a buzzbait. All three primary styles also come in a smaller Jr version.