Featured Stories

Learn about the Norman Speed N Jr and its important role for spring bass fishing.

Reeling slowly to tiptoe my bait through the shallow wood I was feeling, I knew my Speed N Jr was in a good place – on the outer edge of what looked like an ideal spawning pocket. When the bait stopped wiggling and began moving sideways on its own, I set the hook with a satisfied smile. When the fish pulled back and I could feel that it was a good one, I’m certain the smile widened.

It was my first time fishing with the new Norman Speed N Jr – maybe my fourth or fifth cast – and the bait performed exactly as intended, deflecting shallow cover, and appealing to a stout spring bass. I was near a parking area at a small public fishing lake that gets a lot of use, fishing a pretty pocket where the bass undeniably see a LOT of lures.

Let’s take a closer look at the Speed N Jr, considering why it was created and how to use it to catch more bass.

Spring can be an unpredictable time for bass fishing, but the big bass action can be outstanding. Here’s how to pick the proper crankbait to maximize your success.

Catching bass on crankbaits in spring is one of the most fun and successful techniques when fish are on the move. Whether bass are in transition to shallow water, amid the spawn, or hanging around cover to feed, throwing the best crankbaits for spring bass fishing will keep your line tight.

Crankbaits come in a variety of sizes and shapes to mimic baitfish, bluegills, perch and crayfish. The shape and size of the crankbait’s bill will help it stay shallow or dive to specific depths. The bill’s shape might also help it deflect more easily off wood or rock cover and may impart different action to the bait during the retrieve. A crankbait is designed with specific degrees of angle to the bill, body shape, position of the hooks, eye-screw and split ring for the line, and how water flows over it during the retrieve.

Bait School Bite Spec

Lure: The Norman Deep Tiny N in Polished Craw

When: Early Spring/Spring

Where: Highland Reservoirs, River Systems (Lake Tenkiller, Grand Lake)

Built to bring bass over your boat rails this Spring, the Deep Tiny N in Polished Craw is an instant winner!

Bait School Bite Spec

Lure: The Norman Speed N in Jelly Craw

When: Early Spring/Winter

Where: Highland Reservoirs, River Systems (Lake Guntersville, Alabama River)

Jelly Craw, built to provoke bites out of bass feeding up for the spawn! Bright reds, purples, pinks and all the famous tints of award winning crankbaits for pre spawn fishing.

Even with a common bill shape, different crankbaits have distinctive characteristics. We’ll look at six top square bill crankbaits and the best applications for each.

Not all square bill crankbaits are created equal.

That’s important to keep in mind when you are choosing a lure to tie on this time of year. We’re not talking about performance quality or durability (although those are important considerations). We’re talking about variances in shape, sound, size, swimming action and more that cause different lures in the same category to excel in different situations.

When we speak of square bills, we’re talking about shallow running crankbaits with diving bills that are flat in the front and that have corners, instead of being rounded in front and on the sides. As a category, square bills are considered the best crankbaits for working through shallow cover.

Bank fishing is one of the best American pastimes, but how do you get started and become successful with it?

It can be daunting finding quality spots and ever more difficult to arrange the best equipment for your fishing spots. Today I’m going to give three tips to amplify the decision-making process behind bank fishing to help you become more successful! These tips are choosing the right location, picking the right equipment to get the job done, and finally how to perfect the right presentation from the bank to be as stealthy as possible.

For help on this blog I also reached out to bank fishing guru, Ethan Butler. He is pictured above with a nice walleye he caught pond hopping right before his wedding!

As hot as the summer sun can be, the crankbait bite can be even hotter given the right conditions! In today’s blog we will go over three tips for summer crankbait fishing to help you find fish, pick out the right plug, and stay on a school of fish for as long as possible.

The Norman Speed N ‘sped’ onto the scene this time a year ago when a few Elite Series anglers used it to success in the super bowl of bass fishing – The Bassmaster’s Classic! There was a ton of factors that went into the design of this crankbait by veteran angler Frank Scalish, but most importantly the timing of the classic played in huge to its success. Everything is timing, certainly with this lure because it might have brought the brand Norman Lures back from the depths.

With so many excellent lure options, picking the best lure can be challenging. These five lures will handle a host of commons early season bass fishing situations.

Spring is a great time to be on the water fishing for bass, but in ways it almost seems too good. Every spot seems like it should hold fish, and many lures seem like they ought to produce. While just casting your favorite lure close to whatever looks good sometimes produces bass, the truth is that bass follow predictable patterns during early spring, and intentional consideration of those patterns can help you catch far more fish.

We talked with veteran bass angler and lure designer Frank Scalish about early spring strategies and the key lures that keep him catching bass from the time the fish start moving from winter holding areas until they are on their beds.