A Swim’n Image doesn’t look like most other crankbaits. But then again, it’s not meant to imitate another crankbait. Like the Spit’n Image topwater lure that it was developed from, a Swim’n Image is shaped like a baitfish.

Of course, a Swim’n Image also doesn’t act like most other crankbaits. It’s a very shallow diver, staying within a few feet of the surface, and a super wide swinger that pushes plenty of water with its rounded body.

A Swim’n Image works really nicely for swimming across gravel bars, through boulder fields and over the ends of wing dams in rivers. It’s also well suited for swimming among schooling stripers or bass that are feeding on shad or herring and is extremely effective for redfish and speckled trout that are feeding in tidal creek drains or in rips formed by oyster bars.

Like most lures, a Swim’n Image can be worked a variety of ways to good effect. Generally speaking, though, it’s tough to beat casting it out and just cranking it back and letting it do the fish-calling work with its natural sound and action. Slow the presentation just a bit over the shallowest rocks and keep your rod down to make the lure really crawl through the cover.

Be extra ready for an attack when you feel solid contact with a rock or the top of a point or oyster bar because deflections tend to trigger strikes.

A long-time top producer, the Swim’n Image just got even better with the introduction of three new colors. Bay Anchovy, Emerald Shiner and Needle Fish are all translucent baitfish imitations that promise to be extra effective in clear water and under bluebird skies. They share the same light belly, translucence and general markings, but each with a different color on the back and sides for different water conditions and to suggest different forage.

The same three new colors are also available in both sizes of Swim’n Image and Pop’n Image.

If you haven’t tried a Swim’n Image or maybe haven’t tried one in a while, it might be time to discover this unconventional crankbait.