New Colors for One Knocker Spook

Responding to pro staff requests, Heddon Lures is delivering natural attraction with four new forage-imitating One Knocker Spook colors. Heddon worked closely with Jason Christie to create Progill, Spasm, River Shad and Bone Head because the One Knocker Spook is Christie’s favorite Spook model.

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Dig Deep with a Heddon Magnum Hellbender

There’s a reason the Heddon Magnum Hellbender doesn’t look like a modern lure. It was introduced in the 1950s. There’s also good reason this lure has remained in the Heddon catalog and in anglers’ tackle trays more than six decades: Fish eat it!

In truth, a Hellbender has many appeals. Its long heart-shaped lip causes it to dive quickly and dig deep, making it a fine fit for several casting and trolling application. The same lip deflects cover...

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New Bandit B-Rotan Brings Big Swimming Action

There’s a new Bandit in town, and that is very good news for walleye anglers from the Great Lakes to the Great Plains. Actually developed to meet the demands of Russian zander anglers, Bandit's new B-Rotan fills an important niche for walleye anglers. It has the exact body shape and size of the immensely popular Walleye Bandit Shallow and Deep, but offers a more aggressive action and a distinctive, loud rattle.

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New Colors for Rebel Jumpin' Minnow

The narrow baitfish profile and distinctive high-nosed walk of a Rebel Jumpin’ Minnow make it one of the most beloved topwater lures ever created and a favorite for mimicking fleeing baitfish in saltwater and freshwater settings. Truly, the only knock on this Rebel classic has been the limited color selection. No more. Rebel is responding to angler requests by adding eight colors to offerings for the 4 ½-inch T20 Jumpin’ Minnow.

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YUM Introduced Spine Craw

The Spine Craw, new from YUM delivers tight, rapid claw motion in a soft-plastic craw that can be rigged a variety of ways on its own or used as a trailer for a jig, spinnerbiat or bladed jig.

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