New Products from Lurenet

Oklahoma's Grand Lake O' The Cherokees is a Rogue lake, especially in February, so what better time to introduce the new Perfect 10 Rogue than at the 2013 Bassmaster Classic? This new age Rogue dives deeper and features color patterns designed for clearer water, and the tungsten rattle provides a... Read Complete Article

Lurenet's Christmas Stocking full of bass lures makes buying for any bass fisherman easy, even for those who are hesitant to make a lure purchase for fear of buying the wrong "stuff." By collecting a variety of bass lures in preferred color patterns, we've covered the bases on this one.... Read Complete Article

New year, new lures, same challenge; putting the right bait in front of the right fish. It's your responsibility to give 'em what they want, so here three lures that will make a big splash for 2011. Make sure you're ready when the moment comes! YUM F2 2ubes "2ube," clever name, huh?... Read Complete Article

The International Convention of Allied Sportfishing Trades (ICAST) is the American Sportfishing Association convention when almost every fishing company announces new products for the following year. This year's convention is July 14-16, but here is a sneak preview of what's new for PRADCO – Fishing for 2011 and you can... Read Complete Article

Muskie lures are a lot like the anglers who throw them, tough, durable and dependable when there's something big on the line. The strong lures survive and the weak are quickly exposed to the tight-knit muskie fishing fraternity. It's time to add another lure to "strong" category. It's already proven... Read Complete Article

I'm a sucker for 1940s and '50s era art depicting hunting and fishing, so when I was asked to announce the availability of some new "old" lures I took the opportunity to look at some old Heddon catalogs. Those old black-and-white photos of guys holding big stringers of big bass... Read Complete Article

Small is big in new spinnerbaits from BOOYAH Bait Company, the official wire bait of Bassmasters. A petite new Micro Pond Magic Spinnerbait weighs in at only 1/8 ounce, but produces big results in all waters – not just ponds and streams. Anytime bass are feeding on smaller baitfish, the... Read Complete Article

Here are a couple lures to look for at your favorite bait shop this fall. Heddon took its classic Zara Spook and updated it with sound, and while at it, made it a more effective lure. The classic Heddon Spook now sings two new songs. New for 2010 from Heddon are... Read Complete Article

We are only halfway through 2009, but with the International Convention of Allied Sportfishing Trades (ICAST) show, the world's largest sportfishing trade show, starting Monday YUM Soft Plastics decided now is the time to announce two new baits for 2010. These baits are Money in more ways than one.   The Money... Read Complete Article