Fishing Tips

Pro anglers always have been as tight-lipped as a post-front largemouth. Back in the early days of tournament fishing, an angler could find a little known lure or develop a new technique and exploit it for years (see Rebel Pop-R), but not anymore. With every cast observed by a throng... Read Complete Article

It's quite possible that the jig has caught more big bass and helped anglers win more tournaments than any other lure. Bass jigs are tremendously versatile and can be flipped to shallow cover, pitched to mid-range depths or dragged and twitched in deep water. Anglers can swim them right on... Read Complete Article

Summer is the perfect time to keep a topwater bait handy. While most surface action occurs in the early morning and late evening, a cloudy day may have bass at the top all day long, and schooling bass often provide intermittent action if you're in the right place at the... Read Complete Article

Most professional anglers insist they don't have a secret lure they only tie on when no one is looking, but several pros won or placed high in top-level tournaments lately using lures that were invented many years ago.  These guys may not consider these lures "secrets," but they do know... Read Complete Article

Unto all things there is a season, for the Smithwick Rogue, that season is now! When the water is cold few lures produce better than a slender minnow jerkbait, and the classic Rogue still outperforms lures costing more than three times as much.  A jerkbait like the Rogue appeals to... Read Complete Article

The North Country is some of the most beautiful in the world and a lot of us carry the memory of throwing a Jitterbug to hard-fighting smallies or floating along on a clear, gentle current while a Wally Diver buys dinner. We value our Canadian customers and are regretful for... Read Complete Article

The North Country is some of the most beautiful in the world and a lot of us carry the memory of throwing a Jitterbug to hard-fighting smallies or floating along on a clear, gentle current while a Wally Diver buys dinner. We value our Canadian customers and are regretful... Read Complete Article

Last year, the Lurenet/Booyah Gold Club became the most popular program we've ever conducted, so we're excited to announce that enrollment is open for the Gold Club II. Like last year, the membership entitles you to purchase any lure from Lurenet for half price. That's right, any lure from Bomber,... Read Complete Article

Facebook users are getting the inside scoop on special sales, products and news by following Lurenet.com's page. Company administrators often post when a new product is added to the Internet Specials section, or when products are being marked down for quick sale. We're also starting a program in which certain... Read Complete Article

Like all good things, your opportunity to become a member in the Booyah Gold Club is about to come to an end. Memberships will be accepted for only 7 more days. The enrollment period ends at midnight Friday, Jan. 22. The Booyah Gold Club is not a credit card –... Read Complete Article