Lures by Type

Choose the right fishing lures to catch nearly every kind of freshwater and saltwater fish. Whether you're a skilled angler or a beginner, finding the best fishing lure to use depends on many different situations - the time of year, weather, water, and the type of fish you want to attract. No matter what your situation is, these topwater lures, crankbaits and saltwater lures help you explore every possible hiding place with productive results. Our fishing lures are made using the latest technology to give you the ultimate fishing experience and the best chance of reeling in a fish. From topwater lures and surface plugs to crankbaits and saltwater lures, get the right bait for the job from the most popular and historically recognized brands in the industry. Whatever your game, we'll hook you up with the right equipment to help you catch the big one!

The classic lipless crankbait casts like a bullet and you hear it before you see it’s rapid, tight vibration coming back to the boat. Because most are sinking lures, they are incredibly versatile and can be fished at any depth and with a variety of retrieves. Traditionally chrome with a blue back, the modern lipless crankbait is apt to... View Models ››	Topwater lures should come with a warning: This product is known to cause increased heart rate, sweaty palms, trembling limbs and in some cases, heart attack. Thus is the excitement of topwater fishing. One minute your lure is plop-plopping back toward the boat and... View Models ››
One feature almost all crankbaits share is a “lip” at the front of the bait that cause the bait to dive and wobble when retrieved. There are crankbaits that run from just under the surface (called “wakebaits”) down to almost 20 feet. They fish fast... View Models ››	Saltwater fishing lures, plugs and line perfect for saltwater flats fishing, inshore fishing and some blue water fishing from brands such as Rebel Lures, YUM Baits, Heddon Lures, Cotton Cordell Lures, Bomber Lures, Creek Chub Plugs and Silver Thread line. View Models ››
They’re long and slender and just don’t look like much when simply reeled through the water. But to anglers who know how to work them, jerkbaits evoke tremendous excitement and are one of the few lure types to create an entire niche within fishing lures. In early spring... View Models ››	Soft plastic fishing lures is one of the largest segments of the lure industry, and for good reason. No other type of lure presents a more realistic looking – and feeling – than soft plastics. When a bass, panfish or walleye grabs a soft plastic worm or grub, it just feels right, and when imbedded with scent... View Models ››
The Booyah jig and YUM trailer is a classic lure for big largemouth and smallmouth bass. From big Southern flippin’ jigs to finesse Northern shaky heads, the jig is a mainstay in fishing. The jig’s head, skirt and hook is beautiful in its simplicity, and it’s up to the angler to impart the action through rod manipulation. Jigs can feature... View Models ››	“Wirebait” is a relatively new term that refers to spinnerbaits and buzzbaits – lures consisting of a hook, weighted head of lead or similar material and a wire that extends into an R bend or circle bend back toward the hook with a spinning metal blade attached. The head is dressed in a skirt of multiple strands in various rubber or silicone type materials. Spinnerbaits are subsurface baits... View Models ››