Lures By Species

Experienced fishermen come to the water prepared. Whether you're bass fishing at your local lake or spending the day casting in the saltwater surf, you better be equipped with a tackle box full of the right fishing lures. Skip the guesswork and find the right lure for the job from premium brands such as YUM, Bomber and BOOYAH.

Soft plastic crappie fishing lures are designed to tempt crappies from their hiding places, and specially designed jigs and topwater lures will help you beat aggressive stripers when striper fishing. If bass fishing is what you're after, our bass fishing lures have the realistic action and heavy-duty construction you need.

When tackle boxes are brimming with colorful lures, jigs, and crankbait, coolers filled to the rim with fresh fish are sure to follow. Knowledgeable fishermen trust our premium brands for the right fishing bait for every occasion, whether the day is rainy or cloudy, chilly or warm.

Professional bass anglers know that to catch trophy bass you have to have the right bass bait in your tackle box. Whether bass fishing in dense cover or out on a rocky lake, count on these bass fishing lures to do the job. View Models ››	To hook a tasty crappie & or other pan fish, it takes a well-suited fishing bait that can drawn in these fish from their weed beds or out from under docks. Whether you're fishing for black or white crappie, these crappie fishing lures and jigs will help hook the trophy. View Models ››
Whether saltwater fishing in the surf or out on the water, saltwater enthusiasts know that saltwater bait has to stand up to the elements. Our saltwater lures are designed to hook the trophy saltwater fish and keep them on your line. View Models ››	To catch a cooler full of walleye, rely on walleye baits that work with the elements. For a successful walleye fishing trip - whether the weather is cold and windy or warm and sunny - you need to be prepared with an assortment of walleye fishing lures. View Models ››
Whether angling for rainbow trout, brown trout or lake trout, fill your tackle box with dependable fishing lures that match your trout fishing conditions. This wide selection of trout bait promises a productive fishing trip. View Models ››	Snag your trophy striper with a durable fishing lure that matches the strength of a striped bass bite. From jigs to crankbaits, these striper fishing lures feature a realistic aesthetic backed by a long-lasting form. View Models ››
Fishing for the adaptable redfish may require a wide range of redfish lures depending on your location and your water's depth. To select the best fishing lures when redfish fishing, look to YUM and Bomber baits to hook the prize redfish every time. View Models ››