Lures By Brand

Veteran anglers turn to Arbogast fishing lures for surface-shattering topwater fishing action. Well known as the best topwater lures in the business, Arbogast fishing lures are supreme for bass fishing, pike fishing or panfish fishing.

Bomber fishing lures give you the right bait for any job, with a versatile line of crankbaits, minnows, jerkbaits and more.

Bomber Saltwater fishing lures are trusted by anglers for their rugged durability in the toughest saltwater fishing conditions. Realistic action convinces fish to bite. Game fish will succumb to these fishing baits' smart design. Created by top-notch engineers, these baits are a saltwater fish's worst enemy.

Booyah fishing baits are the champions' choice for the best bass fishing action. From spinnerbaits to buzzbaits to jigs, BOOYAH makes some of the best baits around.

Originally developed for fishing guides who needed a no-fail fishing lure, Cotton Cordell fishing lures are tournament-caliber lures that are perfect for walleye fishing or bass fishing.

Many world-record fish have been caught using a Creek Chub fishing bait. Made for heavyweights, these baits work for both freshwater fishing and surf fishing.

Heddon fishing lures are some of the world's best-selling fishing lures for bass, pike, trout, redfish and more. It's no surprise that these powerful lures are popular for all types of fishing.

Prized for their versatility, Lazy Ike fishing lures are a must-have for every experienced fisherman's tackle box. Boasting a simple shallow-running design, the lure's slow wobble draws in the big fish every time.

Since the first Rebel Minnow, Rebel Lures have exceeded fishermen's expectations with constant innovation. We offer an assortment of sizes and styles to fit the needs of any fishing expedition.

Pro anglers need fishing line they can rely on. You can trust Silver Thread's copolymer fishing line for a stronger, more stable fishing line that ensures superior casting and great knot strength.

Generations of anglers have to come to rely on the Smithwick brand to produce the best in fishing lure finish technology. Our fishing lures provide loud rattles and wounded-minnow action so realistic that fish won't know what hit them. Bass and walleye can’t resist the unmatched appeal of a Smithwick fishing lure.

Using advanced engineering, XCalibur has revolutionized several proven fishing lure styles and terminal fishing tackle.

YUM soft plastic baits are true fish attractants containing biological and natural fish oils with special ingredients that simulate an injured food source...