YUM soft plastic baits are true fish attractants containing biological and natural fish oils with special ingredients that simulate an injured food source and stimulate the aggressive attack instincts of gamefish to help you catch more fish. YUM is the highly scientific secret ingredient in all YUM brand soft plastic lures and bottled attractants. YUM starts a feeding frenzy because it's the only fish attractant with natural shad enzymes plus salt impregnation for even more fish attracting power. And for the things you don't want on your bait or in the water, YUM Hand Balm masks negative odors like gasoline, tobacco, insect repellent and human skin oils that gamefish can detect.
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With the same attitude of the Money Craw, YUM’s Money Frog features similar action while providing totally new versatility. TheYUM Money Frog features Money “paddle” feet that produce incredible water displacement and tremendous vibration, and can be fished a variety of ways…
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The floatant material allows the YUM Money Hound to walk-the-dog just like the hard plastic versions, and attracts bass like the classic lures, too. A multi-step hand-painting technique creates incredible baitfish and frog patters and 3-D eyes seal the deal for interested bass. Think of the possibilities of a weedless Hound! Night fishing with no fear of snags. Working a Money Hound through thick buckbrush and laydowns. And do we need to mention weeds? Throw it where you’d throw a weedless toad and improve the size of your sack!
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Look the part and get your YUM accessories and clothing featuring the YUM logo. From the makers of the most advanced line of plastics on the water, YUM is proud to offer fishing apparel to cover every aspect of the active angler's lifestyle. From sweatshirts and tournament shirts to decals, visors, caps and beanies, you can sport the logo of your favorite gear and show you really mean business.
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Looking for that professional edge? The YUM Big Show Paddle Worm, designed by pro angler Terry "Big Show" Scroggins, is one of the most productive plastic worms available for generating bigger bites.
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What do you get when you combine the alluring swimming action of a YUM Money Minnow with an extra thick baitfish profile? The YUM Fat Money Minnow. This trophy-getting swimbait comes packaged with keel weights and perfectly matched hooks, which allows for straight rigging and a high strike-to-catch ratio. Like the original Money Minnow, this swimbait is super soft, has a hollow body section and comes in very natural color patterns.
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Swimmingly supple the Money Craw soft plastic fishing lure combines the action of a swimbait with the enticing profile of a crawfish. Whether pitched on a Texas rig, swam on a jighead or fished as a trailer behind a BOOYAH Jig, this ultra-natural, hand painted crawfish fishing bait comes to life in the water. For tournament anglers, the YUM Money Craw is like money in the bank!
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This new Swimbait from YUM Bait Company is right on the money! With an ultra-realistic profile, natural swimming action and super-soft body , the YUM Money Minnow has proven itself irresistible to bass and other gamefish. A unique hook slot in the Money Minnow's belly allows for very efficient hooksets and at the same time facilitates straight rigging and true running performance.
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These 3⁄0, 6⁄0 & 7⁄0 powder coated weighted hooks were specifically designed for the 3.5", 5" & 6.5" Money Minnows. This fishing tackle helps you work swimbaits in deep or shallow water, and the molded weights set these apart from ordinary fishing hooks.
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The YUM Big Show™ Craw was designed by Terry Scroggins largely for flippin' dense grass mats and bringing huge limits to the scales. The pinchers and legs fold in tight, allowing the bass bait to penetrate even the thickest stuff; however, the ribbed body has enough bulk to move water. Also, with its pinchers extended, the Big Show Craw looks like a serious meal for a hungry largemouth bass.
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The YUM Doozee™ is a true best-of-both worlds fishing lure that's great for everything from dragging for giant Great Lakes smallmouth bass to punching mats for heavyweight Florida bass. Designed with a solid head to hold hooks in place and laced with LPT, this new bass bait from YUM is a Doozee.
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The Houdini Crab™ is designed to be fished as a crab when redfish are rooting around for their favorite crustaceans, or the bait can be easily transformed to be fished as a shrimp when the speckled trout bite is on. Virtually all saltwater fish feed on crabs and shrimp, making this a go-to saltwater bait.
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A "best of both worlds" fishing bait, the Dancin' Baby Eel™ couples the wobble of a crankbait with the free motion only soft plastic lures can provide. Designed by Bill Dance, this bass bait brings out the predatory instincts of any gamefish. Every turn of the reel handle or movement of the rod tip brings this fishing bait to life.
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YUM TroutKrilla® features our exclusive LPT (Live Prey Technology) formula with Krill in a floating trout formula. Krill is a tiny food-based crustacean that supercharges this specially formulated trout bait to start a trout feeding frenzy.
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The soft plastic YUM Dinger's dead-sticking action gives fish a very subtle yet irresistible action that can be used in any kind of fishing situation....
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The 4, 6 & 9 inch YUM Forktail Dinger soft plastic bait possesses the same fish-attracting fall as the original YUM Dinger, but adds irresistible motion with...
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Yum's soft plastic Houdini Shad is heads and tails above all other soft plastic jerkbaits because it simply has more tricks than the competition. The...
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The YUM Craw Papi fishing lure is durable, yet velvety soft to the touch. It has one of the most realistic shapes of any slim profile soft plastic lure...
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The YUM Wooly Bug creature bait fishing lure takes all of the best characteristics of flipping and pitching baits and combines them into one unbelievable...
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A crawfish is to a bass what a steak is to a cowboy - the ultimate meal. The YUM CrawBug is nature re-created. This crawfish bait is designed with three-dimensional features never before seen in a soft plastic lure.
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The YUM Super CrawBug is as close to the real bass snack as it gets - even better, because it's supercharged with Live Prey Technology. Pre-rigged with a molded in hook & weight so all you have to do is take it out of the package and you are ready to fish... Was $4.59…Now $1.99
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The secret to the YUM BuzzFrog's popularity is the "gurgle" it produces as it's retrieved. The BuzzFrog's feet provide the movement bass can't resist.... Was $5.39 Now $1.99
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The 4" Yum Wooly Hawg Craw has the bulk and lifelike appearance to fool even the seasoned bass of high-pressured impoundments. An extension of Yum's...
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As the only creature bait you'll ever need, the Hawgtail fits its name. This is a big-time big-fish bait. It works equally well on a Carolina rig, or...
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The YUM Sooie is a creature / crawler bait with swimming legs and a tube style tail. It is super-charged with LPT (Live Prey Technology) and is great...
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The twintail skirted soft plastic YUM Gonzo Grub is designed to be fished on a standard or football style jighead. Super-charged with LPT and salt, the...
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YUM Muy (Moo-ee) Grubs are thick-bodied soft plastic grubs for tournament bass fishing and also for large panfish, trout, walleye and many other freshwater...
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YUM Muy (Moo-ee) Grubs are thick-bodied soft plastic grubs for tournament bass fishing and also for large panfish, trout, walleye and many other freshwater...
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YUM Muy (Moo-ee) Grubs are thick-bodied soft plastic grubs for tournament bass fishing and also for large panfish, trout, walleye and many other freshwater...
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The Yum Lizard's legs and thin ribbon tail produce an irresistible swimming action. Equally important in this Lizard is the super soft texture that ensures...
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Designed by Zell Rowland, this lizard has some "Zell." When you are looking for more vibration and a larger profile, this is the lizard for you.
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There can be only one original. And this is it. This is the bait that started the oversized tube craze - now the most popular category of soft plastics....
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The new YUM Wounded Tube has a blood red tail that represents wounded prey. YUM's exclusive formulation keeps the red from bleeding onto the bodies...
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The new YUM Vibra King Finesse Tube possesses all of the great fish-catching qualities of the original Vibra King Tube, but presents a more slender profile...
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The most unique oversized tube on the market, YUM Vibra King Tubes are fully injected for excellent product consistency. The fine ribs create a unique...
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The Yum Baby CrawBug is unique to crawfish imitating soft plastics because it was designed to be a jig trailer. This bait is perfectly designed to be...
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Loaded with salt, this chunk bait adds bulk to your favorite jig slowing its fall rate. Available in two sizes and several color options, the YUM chunk...
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The YUM Boogee Tail spinnerbait trailer is designed with multiple rings to catch water, giving the trailer an enticing "up-n-down" action. This split-tail...
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Slip, slide, wiggle and writhe. The 6" Houdini Worm will work like it's trying to get out of a straight jacket on every cast because of its subtle constitution...
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You won't find a plastic bait that can produce more spring bites. Whether it's for sight fishing or post-spawn, we've got the colors that drive big females...
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This is the classic by which all other worms are measured. A fantastic bait for fishing brush piles, ledges or points, the action in the easy-to-rig...
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The Rib Worm's ringed segments capture air bubbles and release them, creating a very lifelike presentation. A thick head adds more hooking power, and...
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Ideal for flipping, the Beavertail creates an unusual profile in the water. It features a unique large-rib design for great vibration and a very thick...
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For those days when the fish want something just a little different, this Wooly Bait® is designed to be flipped, pitched or Carolina rigged. The YUM...
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Designed by top walleye circuit pros, the wide curl tail produces fish-attracting vibration and action. Like all YUM baits, the Walleye Grub is fortified...
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Nearly every predator fish preys on shad. The 4" YUM G-Shad hones in on fish's predatory instincts by offering the most realistic artificial soft plastic...2"-4" Now $.99; 6" Now $1.49
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The YUM Samurai Shad and Samurai Curltail highlight the latest in soft plastics technology featuring unbelievable detail. Textured body graphics, gill...
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The YUM Samurai Shad and Samurai Curltail highlight the latest in soft plastics technology featuring unbelievable detail. Textured body graphics, gill...
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YUM fishing weights can give you that extra ounce you need to take that first place check in your favorite bass tournament. These LEAD FREE Weights... Was $4.59...Now $.99
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YUM spray fish attractant features our exclusive Live Prey Technology™ (LPT) with the new 3X as potent formula. Developed and tested through laboratory...
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