Bass Fishing Lures

Whether you're fishing for smallmouth bass, largemouth bass or spotted bass, getting out on the water equipped with the right bass lures is the secret to hooking a trophy fish. Heavyweight bass in hidden crevices of the rockiest lake will swim in your direction when they're beckoned by the intense vibration of precision-tuned lipless crankbaits. Florida bass and Great Lakes smallmouth bass alike can't resist the LPT-laced YUM Doozee, and the appealing combination of colors and action in the Pigskin jigs will draw the biggest bass out of dense cover.

Experienced anglers know the right bass calls for the right bass bait. Even schooling bass just out of cast range will want to annihilate the Vibra-flx spinner bait, but the wire's flexible memory and added toughness will stand up to the most determined largemouth bass. When it comes to choosing the right color bass bait, the Smithwick Limited Rouge collection carries a complete selection of dark colors for dark days and light colors for bright days. This selection features the best bass fishing lures to meet your needs for any condition. With the best bass lures in your tackle box, you're bound to reel in the trophy bass on every trip.

Booyah Micro Pond Magic Spinnerbait It’s not just a smaller size of an existing lure – the Booyah Micro Pond Magic is a unique, fish-catching bait in its own right. It’s tough, durable and catches fish in big lakes as well as ponds 7 streams. This 1/8 oz spinnerbait features a true-running “R” bend wire... View Products >>

Heddon One Knocker Spook The One Knocker® Spook® thumps bass with a sound like no other topwater bait. The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump... View Products >>

Heddon Rattlin’ Spook The Heddon Rattlin’ Spook® adds tremendous sound to your dog walking. The rattle chamber contains tungsten BB’s which amplifies... View Products >>

Bomber Shallow A The Bomber Shallow A will run where other crankbaits can’t. All the Shallow A needs is a few inches of water to get the job done. Designed for shallow water and “wake” fishing, the Shallow A produces a wide wobbling action that can be fished either slow or fast. View Products >>

Bomber Square A The Bomber Square A features a square paddle with chamfered corners that allow this bait to run over fallen timber and through heavy cover. It produces a wide wobble & is built Bomber tough. View Products >>

Bomber Real Craw COMING IN DECEMBER! The Bomber Lures Real Craw 4A isn't your father's Model A, although it retains all of the fish-catching attributes of this classic lure. The Real Craw Model A features muted color patterns that actually feel like a shelled creature. Real Craw isn't a paint job, it's an exoskeleton! This detailed, multi-step painting process creates an... View Products >>

Booyah HD Spinnerbait Ideal for burning the bait on the surface when clear-water smallies and spots demand rocket speed, this double-willow spinnerbait won't roll no matter how fast you crank it. The weight backward design also makes the HD spinnerbait a terrific tool for slow rolling the bait in deep water over grass. View Products >>

Vibra-Flx Spinnerbait (Double Willow) Added spinnerbait vibration means extra fish-attracting potency, which is part of why angling legend Jimmy Houston can't stop talking about BOOYAH's new Vibra-FLX series. This bait's frame is built from Vibra-FLX wire, which creates more vibration than standard stainless wire. In addition, Vibra-FLX wire offers flexible memory (meaning it remains tuned after several catches) and added toughness (twice as strong as standard stainless wire frames). View Products >>

Vibra-Flx Spinnerbait (Tandem) Added spinnerbait vibration means extra fish-attracting potency, which is part of why angling legend Jimmy Houston can't stop talking about BOOYAH's new Vibra-FLX series. This bait's frame is built from Vibra-FLX wire, which creates more vibration than standard stainless wire. In addition, Vibra-FLX wire offers flexible memory (meaning it remains tuned after several catches) and added toughness (twice as strong as standard stainless wire frames). View Products >>

BOOYAH Pikee Northern pike and muskies go nuts for spinnerbaits and often the spinnerbait comes out on the losing end, but the Pikee from BOOYAH Bait Company is tougher than those toothy tough guys. Start with a Vibra-FLX wire frame that stands up to powerful jaws and ferocious strikes... View Products >>

BOOYAH Pip-Zqueek Designed by topwater master Zell Rowland, who is meticulous about every detail, the Pip Zqueek features BOOYAH's unique flat head design to maximize planing efficiency, a multi-step hand-painted finish, a 55-strand Bio-flex silicone skirt with flash and the Leverage Flexible Hook System. View Products >>

Super Teeny Wee-R (F91) The Rebel Super Teeny Wee-R crankbait has the soul of a Wee-R in a tiny 1/8 oz body. Bass Anglers use this bait to locate fish around rocks, stumps and submerged timber View Products >>

Cotton Cordell Jointed Grappler Shad (CDJ14) The Cotton Cordell Jointed Grappler Shad fishing lure features the toughness of the original Grappler Shad crankbait with even more big fish strike-producing... View Products >>

Cotton Cordell Grappler Shad The newest fishing lures from Cotton Cordell feature a tight wiggle, innovative color schemes and a 3-D eye... you can swim, but you can't hide from these... View Products >>

Tracdown Minnow NEW COLORS & SIZES COMING IN DECEMBER! Unequaled in action and productivity, the Rebel Tracdown sinking minnow sinks at a rate of one foot per second. This allows you to count your fishing... View Products >>

Rebel Wee-R Family The classic shapes and sizes of the Rebel Lures Wee-R series have withstood the test of time. These fishing lures are the right size for multi-species... View Products >>

Rebel Holographic Minnow A new finish for a great tradition! Rebel Lures color technicians have designed 10 brilliant patterns that will adorn four popular sizes of its floating... Internet Special...Was $4.71 Now $2.99 View Products >>

Smithwick Limited Rogue Every bait of the Limited Rogue series features Smithwick's Limited series decoration, which includes screen scale backs, gill plates, predator eyes,... View Products >>

Rebel Minnow When the Rebel Minnow was born in the early 1960's, a standard of excellence was created. The same commitment to quality and craftsmanship that was established... View Products >>

Smithwick Suspending Rattlin' Rogue No lead tape. No drilling holes. Just take it out of the package and fish it. The Smithwick Suspending Rattlin’ Rogue is engineered to perform right out... View Products >>

Cotton Cordell Big O In 1967, when Fred Young carved the first Big O fishing lure from a block of balsa wood, he created a legacy that has endured for decades. After 30 years,... View Products >>

Smithwick Rattlin' Rogue Each spring, the cry "It's Rogue Time" is familiar anywhere anglers fish for bass. But over the years, anglers have found that the Rogue and its attractive... View Products >>

Rebel Spoonbill & Holographic Spoonbill Minnows The Rebel Lures Spoonbill brings an extra measure of success to deep fishing. This family of high performance lures is available in diving, deep-diving,... View Products >>

Smithwick ARA1200 Walleye Rattlin' Rogue The Smithwick 3 1/2" Rattlin' Rogue has the perfect size and perfect action to catch walleye. Now it has the perfect colors as well. View Products >>

Rebel Jumpin' Minnow The Rebel Jumpin’ Minnow might be the easiest-to-use stick bait ever made. Its perfectly balanced body makes it easy even for the beginner to create the... View Products >>

YUM Wounded Tube The new YUM Wounded Tube has a blood red tail that represents wounded prey. YUM's exclusive formulation keeps the red from bleeding onto the bodies... Internet Special...Was $4.92 Now $1.99 View Products >>

Cotton Cordell Super Spot All Cotton Cordell Super Spot fishing lures come standard with realistic eyes and they deliver that legendary vibrating action found in the best lipless... View Products >>

Smithwick Suspending & Floating Super Rogue The Smithwick Super Rogue casts farther, runs truer, features unmatched durability and suspending Rogue action. The Super Rogue is a five inch fishing... View Products >>

C.C. Shad A great shad shape and internal rattles set the C.C. Shad fishing lures apart from other shad style lures. The lightly scaled sides enhance the traditional... View Products >>

Smithwick Deep Rogue Jr The unique Rogue® action found in Smithwick's Rogues are sought after and relied upon by freshwater and saltwater anglers alike. The Deep Rogue, Jr features... View Products >>

Smithwick Super Rogue, Jr. The Smithwick Super Rogue, Jr. is a down-sized version (4 1/8 inches) of the highly successful Super Rogue (5 inches). Featuring a molded-in lip, this... View Products >>

C.C. Spoon The Cotton Cordell C.C. Spoon fishing lures deliver a fluttering, fish-attracting descent that varies in speed depending on the lure's weight. These View Products >>

Rebel Fastrac Minnows By controlling the way water moves across the diving plane, the Fastrac design ensures stable, true-running performance regardless of speed. Fish Fastracs... View Products >>

Smithwick Spoonbill Super Rogue This is a Spoonbill version of the five-inch Super Rogue. It features a reinforced built-in paddle, which gives the Spoonbill Super Rogue true-running... View Products >>

Rebel Humpback Rebel Humpback: This classic shaped fishing lure is great for shallow water situations and schooling fish. Excellent for bass fishing.... View Products >>

Smithwick Devil's Horse Family The Smithwick Devil's Horse is a classic, prop-equipped, handcrafted wood lure. The unique buoyancy of wood, combined with... View Products >>

Cotton Cordell Deep Diving Red Fin (CD9) Striped bass and bass fishing lures - Cotton Cordell Deep Diving Red Fin CD9 5" 5/8oz #2hks 12.70cm 18g... View Products >>

Cotton Cordell Jointed Red Fin Bass and Striped Bass Lures - Cotton Cordell Jointed Red Fin... View Products >>

Rebel Pop-R The Rebel Pop-R is the standard by which all other top water poppers have been judged for three decades. Only the original Pop-R has the faith of America's... View Products >>

Cotton Cordell Ripplin' Red Fin Looks like its movin' - when it's sittn' still! That's what anglers say the first time they see the Cotton Cordell Ripplin' Red Fin fishing lure in the... View Products >>

Cotton Cordell Suspending Ripplin' Redfin Whether casting and cranking for suspended fish or slow trolling at controlled depths, the new Cotton Cordell Suspending Ripplin' Red Fin fishing lure... View Products >>

XCalibur Real Craw COMING IN SEPTEMBER! A new, painstaking multi-step painting process resulted in a whole new line of XCalibur Xr50 Rattle Baits that may be the most realistic on the market. The Real Craw Xr50 not only looks like a crawfish, but the complicated painting process creates a... View Products >>

XCalibur Real Gill COMING IN NOVEMBER! XCalibur's Real Gill line of Xr50 Rattle Baits feature super-realistic action and strong, deep paint jobs that combine reliable colors and realistic specks to create the fish-fooling look of a small panfish. The multi-step painting process is... View Products >>

XCalibur Square Lips COMING IN NOVEMBER! The XCalibur Square Lip Xcs Series cast like a bullet and bounce off cover like a champ, looking just like a dazed and confused baitfish. The paddle (lip) design allows the lure to be... View Products >>

Yum F2 Dingers 5" DINGERS ARE HERE! Other sizes will be available in November The YUM Dinger is one of the most-popular soft plastic lures - one anyone can use and catch bass - and the Dinger just got more effective with the addition of F2 Attractant. The F2 Dinger also comes in several color patterns never before offered, including Melon Pie and Bama Bug. The Dinger can be rigged... View Products >>

Yum F2 Mighty Bug The YUM F2 Mighty Bug is a versatile creature bait infused with the most-potent attractant on the market. The Mighty Bug features six active appendages and a tri-segmented body to produce more water displacement than any other creature bait. Four small kicking legs and two longer claw-like swimming appendages create... View Products >>

Yum F2 Money Craw The YUM F2 Money Craw produces more water displacement and vibration than any other soft plastic craw due to its paddle-like claws that violently flail the water, and now that it's infused with the most potent attractant on the market, bass cannot resist. The F2 Money Craw also comes in new color patterns that bass anglers trust... View Products >>

Yum F2 Salleemander The YUM F2 Salleemander features swimming action never before seen from a soft plastic lizard, and because it's infused with F2 attractant, it continuously releases the most potent attractant on the market. With four swimming-action legs and a knob at the end of the tail that imparts a... View Products >>

Yum F2 Shakalicious Worm The YUM F2 Shakalicious worm features a ring of short undulating tentacles at the head and a slender, tapered body that moves with the slightest twitch. The body of the new F2 Shakalicious is ringed to produce... View Products >>

Yum F2 Wooly Bullee If you're going to be flipping or pitching a soft plastic, the YUM F2 Wooly Bullee should be on your line. At 3.5-inches in length the Wooly Bullee presents a substantial profile while the narrow width provides an erratic glide on the drop. The ridged surface and frantically flailing claws create... View Products >>

Rebel Crawfish The ultra-light Rebel Crawfish is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all... View Products >>

Cotton Cordell Red Fin The hollow head of the Cotton Cordell Red Fin fishing lure allows it to be twitched and worked on the surface like no other minnow lure. This is the Classic... View Products >>

Yum F2 2ube COMING IN NOVEMBER! Rarely does a knowledgeable bass angler head to the water without a tube tied on, and the YUM F2 2ube just took that confidence to a new level. The F2 2ube is infused with F2 Attractant during the molding process, so it always consistently and... View Products >>

Yum F2 Attractant COMING IN NOVEMBER! YUM Soft Plastics F2 Attractant was independently tested to be 30 percent more effective than the leading attractant. This all-natural attractant comes in handy, clean 8-ounce pump spray bottles that cover the lure with scent without defiling your boat or hands. Attract. Enrage. Engage... View Products >>

Yum F2 Craw Papi COMING IN NOVEMBER! The YUM Craw Papi quickly became one of the most effective soft-plastic craws on the market, and the good just got better with the addition of F2 Attracted infused into the bait during the molding process. The Craw Papi's big floppy claws produce tremendous action with... View Products >>

Yum F2 Wooly Bug COMING IN NOVEMBER! Anglers know the fish-catching characteristics of the YUM Wooly Bug - a wide, narrow body that glides on the drop, ribs that produce more water displacement and the big traditional YUM tail with a pair of smaller pincers on either side - and with the addition of F2... View Products >>

Rebel Buzz'n Frog The Rebel Fishing Lures Buzz’n Frog is a buzz bait in disguise, the only difference being that when you stop the retrieve, this lure floats and fishes... View Products >>

Cotton Cordell Pencil Popper Long the standard of coastal surf fishermen, Cotton Cordell Pencil Popper fishing lures are designed to deliver super-long casts. Within the tail section... View Products >>

YUM Fat Money Minnow What do you get when you combine the alluring swimming action of a YUM Money Minnow with an extra thick baitfish profile? The YUM Fat Money Minnow. This trophy-getting swimbait comes packaged with keel weights and perfectly matched hooks, which allows for straight rigging and a high strike-to-catch ratio. Like the original Money Minnow, this swimbait is super soft, has a hollow body section and comes in very natural color patterns. View Products >>

YUM Money Craw Swimmingly supple the Money Craw soft plastic fishing lure combines the action of a swimbait with the enticing profile of a crawfish. Whether pitched on a Texas rig, swam on a jighead or fished as a trailer behind a BOOYAH Jig, this ultra-natural, hand painted crawfish fishing bait comes to life in the water. For tournament anglers, the YUM Money Craw is like money in the bank! View Products >>

YUM Money Frog With the same attitude of the Money Craw, YUM’s Money Frog features similar action while providing totally new versatility. TheYUM Money Frog features Money “paddle” feet that produce incredible water displacement and tremendous vibration, and can be fished a variety of ways… View Products >>

YUM Money Hound The floatant material allows the YUM Money Hound to walk-the-dog just like the hard plastic versions, and attracts bass like the classic lures, too. A multi-step hand-painting technique creates incredible baitfish and frog patters and 3-D eyes seal the deal for interested bass. Think of the possibilities of a weedless Hound! Night fishing with no fear of snags. Working a Money Hound through thick buckbrush and laydowns. And do we need to mention weeds? Throw it where you’d throw a weedless toad and improve the size of your sack! View Products >>

YUM Money Minnow This new Swimbait from YUM Bait Company is right on the money! With an ultra-realistic profile, natural swimming action and super-soft body , the YUM Money Minnow has proven itself irresistible to bass and other gamefish. A unique hook slot in the Money Minnow's belly allows for very efficient hooksets and at the same time facilitates straight rigging and true running performance. View Products >>

YUM Money Minnow Weighted Hooks These 3⁄0, 6⁄0 & 7⁄0 powder coated weighted hooks were specifically designed for the 3.5", 5" & 6.5" Money Minnows. This fishing tackle helps you work swimbaits in deep or shallow water, and the molded weights set these apart from ordinary fishing hooks. View Products >>

Rebel Wee Frog If you want to experience the real thrill of catching lots of fish, introduce yourself to Rebel"s selection of small, natural looking fishing lures. Because... View Products >>

Yum Dancin' Eel A "best of both worlds" fishing bait, the Dancin' Baby Eel™ couples the wobble of a crankbait with the free motion only soft plastic lures can provide. Designed by Bill Dance, this bass bait brings out the predatory instincts of any gamefish. Every turn of the reel handle or movement of the rod tip brings this fishing bait to life. View Products >>

Cotton Cordell Boy Howdy The long, slender profile of the Cotton Cordell Boy Howdy fishing lure draws strikes from all game species. Utilizing the same front and rear spinning... View Products >>

Rebel Bumble Bug The Rebel Lures Bumble Bugs are the newest and possibly the most exciting lures in ultralight fishing! The Bumble bugs were designed to capture the appearance... View Products >>

Cotton Cordell Crazy Shad The front and rear spinning blades of these fishing lures chop the surface, simulating a baitfish in distress. The Cotton Cordell Lures Crazy Shad is... View Products >>

Rebel Crickhopper Popper You've fished with real grasshoppers, now fish with this: the Rebvel Crickhopper Popper. It's the first "popping critter of its kind. This realistic... View Products >>

Cotton Cordell Gay Blade The Cotton Cordell Gay Blade's 'flathead' fishing lure action plane creates a tight, pulsating action that lets you feel the lure working. Fish it just... View Products >>

Rebel Crickhopper/ Bighopper Now available in two sizes, the Rebel Lures Crickhopper is a pond and stream angler’s dream. This productive fishing lure resembles crickets and grasshoppers... View Products >>

Rebel Hellgrammite The Rebel Hellgrammite is a sinking, bottom-searching fishing lure with life-like rubber legs and natural colors. The Hellgrammite is a true "nature’s... View Products >>

Rebel Tadfry Sporting a single-hook, bulbous-body, and slim-tail design, the Rebel Lures Tadfry brings super buoyancy to ultra-light angling. The bright colors were... View Products >>

Bomber Balsa Model B The 2 1/2 inch, 1/2 oz Bomber Balsa Model B crankbaits feature traditional balsa wood construction with the new highly advanced Tru-Track™ frame system.... View Products >>

Rebel Cat'r Crawler This fish-catching miniature fishing lure is designed to imitate the irresistible Catalpa Worm. The Rebel Lures Cat’r Crawler is a sinking lure and is... View Products >>

Bomber Model A If you were limited to only one crankbait, you'd do well making it a Model A Bomber. A staple with avid fishermen for decades, the Model A's timeless design, workhorse durability and true running dependability, define the meaning of a Go to lure. View Products >>

XCalibur One Knocker A guarded secret of old-time pros meets modern technology in the One Knocker. A perfectly engineered lipless crankbait that emits a fish attracting, rhythmic knock with its single forged tungsten/lead weight while pushing an enormous amount of water as it vibrates over grass and other structure. View Products >>

XCalibur Rattle Baits This lipless crank brings them in from far off with super-loud rattles and a tight, precision-tuned wiggle. It casts like a bullet and emits an awesome amount of vibration at a death-cry-of a minnow pitch. View Products >>

Rebel Ghost Minnow The Rebel Lures Ghost Minnow is one of the truest-running minnows ever created, and it is the right size to attract all species of fish. This fishing... View Products >>

Bomber Fat A The Bomber Fat "A" Series of fishing lures is designed to deliver a buoyancy characteristic equal to or greater than wooden crankbaits. The "fatter,"... View Products >>

Arbogast Hocus Locust The Arbogast Hocus Locust fishing lure, combines the lifelike appearance of a locust with the action of the legendary Arbogast Jitterbug topwater lure. View Products >>

Heddon Super Spook The Heddon Super Spook and Super Spook, Jr. are the mainstay of the topwater fishing market. Super Spook fishing lures features an internal rattle, super... View Products >>

XR75 Rattle Bait Because the sound of success is Hi-Tek. This lipless crankbait brings them in from far-off with super-loud rattles and a tight, precision-tuned... View Products >>

Bomber Flat A (B02FA) For those times the fish want a tighter wiggle or more subtle presentation that's great in cool and clear water situations, the Bomber Flat A is the tool for the job. The Flat A has a near-neutral buoyancy... B02FA View Products >>

Arbogast Hula Popper For more than 60 years anglers have testified that the Arbogast Hula Popper, with its pulsating skirt, is their insurance when all else fails – morning, noon & night. Hula Poppers are deadly when... View Products >>

Heddon SwayBack Spook The Heddon SwayBack Spook is the latest in the lineage of the original Zara Spook fishing lure. Designed... No Products Currently Available

XR50 Rattle Bait Because the sound of success is Hi-Tek. This lipless crankbait brings them in from far-off with super-loud rattles and a tight, precision-tuned... View Products >>

Bomber Deep Flat "A" (B02DFA) For those times the fish want a tighter wiggle or more subtle presentation, the Flat A is the tool for the job. Suspending fish can be particularly hard headed and... View Products >>

Creek Chub Knuckle Head The Creek Chub Knuckle-Head is a unique, jointed, floating, topwater popper made with the big-fish angler in mind. It has an over-sized realistic inset... View Products >>

Bomber Fat Free Shad Family To become legendary, a crankbait must possess certain characteristics. It’s got to come through cover with minimal snags. It’s got to track straight right out of the package. It needs quality components for durability. Shape, color pattern, diving depth and action all play important roles. Above all, it’s got to catch fish... View Products >>

Arbogast Jitterbug The Fred Arbogast line of Jitterbug lures are no doubt the No.1 nighttime topwater lures of all time. The Jitterbug is also a productive daytime lure,... View Products >>

XCalibur XR25 Rattle Bait The XCalibur XR Rattle Bait Series quickly became one of the top lipless crankbaits on the market and people found that the super-loud rattle, tight shimmy and uncanny ability to bounce off cover and trigger strikes flat out put bass in the boat... View Products >>

Heddon Zara Spook The Zara Spook's legendary walk-the-dog action has been written about more than any other fishing lure. To fish a Heddon Zara Spook, one sets a rhythmic,... View Products >>

Arbogast Jointed Jitterbug Take the surface-busting sound created by the Jitterbug's special lip and add the action of these tail wagging Jointed Jitterbugs and anglers have the... View Products >>

Heddon Wounded Zara Spook Zara Spook...the ultimate double-prop fishing lure for calling the big ones up to the top. If you want to make a lot of racket on top, the Wounded Spook... View Products >>

Arbogast Jitterbug Clicker Take the surface busting sound created by the Jitterbug's® special lip and add the action of these tail wagging Jitterbug Clickers and anglers have the most action-packed topwater lure available today. View Products >>

Bomber Jointed Long A (B15J) The Bomber Jointed Long A replicates a minnow's life-like swimming action. With a tight wiggle and a castable design, the Long A is equally effective... View Products >>

Bomber Long A Long A fishing lures have a trademark tight wiggle and rolling movement that create a life-like swimming action. Bomber Long A minnow lures produce the... View Products >>

Heddon Lucky 13 A legend for over 75 years! From generation to generation fishing tales about using a Lucky 13 have been passed down. It is a true legend. The Lucky 13's... View Products >>

Heddon Torpedo The Heddon Torpedo has been the world's number one selling, top-producing topwater lure for generations. The Torpedo's aerodynamic shape, along with its... View Products >>

Bomber Deep Long A A well-down big fish bait, the Deep Long A employs the Long A's trademark action with a deep diving molded-in lip for durability and out of the package... View Products >>

Arbogast Jointed Jitterbug Clicker The Jitterbug, without a doubt, is the number one nighttime, topwater fishing lure of all time. On a steady retrieve, its concave lip creates a "plop-plop" sound while its body has a side to side action that fish cannot resist. It catches all types of surface striking gamefish from bass to musky in all types of water. This lure is mainly fished during the warmer months of the year, especially full moon nights in the summertime. View Products >>

XCalibur Twitch Bait Series XCalibur Xt3 and Xt3D Twitch Baits suspend perfectly, and when twitched they jerk around like a panicked, mortally wounded baitfish... View Products >>

Heddon Swim'n Image This shallow running crankbait closely resembles a three-inch threadfin shad. This natural acting lure has a productive tight wiggle, a snagless action... View Products >>

Arbogast Weedless Jitterbug There is nothing more deadly to a big bass lurking under its weedy, brushy lair, than a Weedless Jitterbug rhythmically “plopping” its way across the surface overhead. While the Jitterbug’s cupped lip creates... View Products >>

XCalibur Zell Pop Series The XCalibur Zell Pop spits with the slightest rod twitch and floats tail-down to bring big bass crashing to the top. Feathered back treble, etched scale pattern and 3-D eyes add realism. Two sizes: one 2 ½-inches (Xz2) and one about 3 ½ -inches (Xz2)... View Products >>

Booyah Bi-You Buzz Running side-by-side like twin outboards, counter-rotating blades create unparalleled stability and a buzzbait that finds the surface quickly and stays in position, whether fished at a snail’s pace or burned. A unique triangle-shaped head, intricately hand painted with scale patterns and eyes, helps the Bi-YouTM Buzz reach the surface quickly and cut through cover, while the adjustable counter rotating-blades rotate freely or can be squeezed together to create a clacker style buzz bait. The Bi-You Buzz features the LeverageTM patented flexible hook system which prevents fish from throwing the bait. View Products >>

Heddon Pop'n Image The Pop'n Image gives anglers the best of topwater's two top actions: "popping" and "walking-the-dog". The Pop'n Image is designed for castability,... View Products >>

Arbogast Sputterbuzz The floating body design of this Fred Arbogast fishing lure keeps the large blade on top regardless of the retrieve speed used. The Sputterbuzz can be... View Products >>

Heddon Bayou Boogie The Heddon Bayou Boogie fishing lures are "count-down type" lures that can be fished at any depth anglers allow them to sink. This 45-year-old lure has... View Products >>

Booyah Boogee Bait The BOOYAH Boogee™ Bait combines the big-fish attracting profile of a jig with the flash of a spinnerbait and an absolutely out-of-control boogie dance... View Products >>

Bomber Slab Spoon For bottom fishing, this combination fresh and saltwater spoon and jig is unsurpassed. The shape and heavy weight of the Bomber Lures Slab Spoon make... View Products >>

YUM Dinger The soft plastic YUM Dinger's dead-sticking action gives fish a very subtle yet irresistible action that can be used in any kind of fishing situation.... View Products >>

Heddon Crazy Crawler The Heddon Crazy Crawler is one of the easiest to use top water plugs ever made. Simply cast it out, crank it in and allow the Crazy Crawler’s "wings"... View Products >>

YUM Houdini Shad Yum's soft plastic Houdini Shad is heads and tails above all other soft plastic jerkbaits because it simply has more tricks than the competition. The... View Products >>

Heddon Dying Flutter The Heddon Lures Dying Flutter has a long, slender body with dual propellers that create a loud, whirring sound that drives pike and bass wild. Anglers... View Products >>

YUM Big Show Craw The YUM Big Show™ Craw was designed by Terry Scroggins largely for flippin' dense grass mats and bringing huge limits to the scales. The pinchers and legs fold in tight, allowing the bass bait to penetrate even the thickest stuff; however, the ribbed body has enough bulk to move water. Also, with its pinchers extended, the Big Show Craw looks like a serious meal for a hungry largemouth bass. View Products >>

YUM Craw Papi The YUM Craw Papi fishing lure is durable, yet velvety soft to the touch. It has one of the most realistic shapes of any slim profile soft plastic lure... View Products >>

YUM Wooly Bug The YUM Wooly Bug creature bait fishing lure takes all of the best characteristics of flipping and pitching baits and combines them into one unbelievable... View Products >>

Heddon Magnum Hellbender The Heddon Lures Magnum Hellbender is one of the original deep-diving crankbaits. More than 13 million Hellbenders have been sold in the past 40 years.... View Products >>

YUM CrawBug A crawfish is to a bass what a steak is to a cowboy - the ultimate meal. The YUM CrawBug is nature re-created. This crawfish bait is designed with three-dimensional features never before seen in a soft plastic lure. View Products >>

Heddon Moss Boss The Heddon Moss Boss is a weedless fishing lure designed to glide easily over all types of matted vegetation, the type of cover that hides concentrations... View Products >>

Heddon Sonar Heddon Sonar lures are the original action-adjustable lures. The three line-tie holes allow adjustment of the lures' running depth and action. The front... View Products >>

YUM Wooly Hawg Craw The 4" Yum Wooly Hawg Craw has the bulk and lifelike appearance to fool even the seasoned bass of high-pressured impoundments. An extension of Yum's... View Products >>

YUM Wooly Hawgtail As the only creature bait you'll ever need, the Hawgtail fits its name. This is a big-time big-fish bait. It works equally well on a Carolina rig, or... View Products >>

YUM Sooie The YUM Sooie is a creature / crawler bait with swimming legs and a tube style tail. It is super-charged with LPT (Live Prey Technology) and is great... View Products >>

YUM Gonzo Grub The twintail skirted soft plastic YUM Gonzo Grub is designed to be fished on a standard or football style jighead. Super-charged with LPT and salt, the... View Products >>

Booyah Double Willow Blade Color for color and component for component, these are the finest spinnerbaits available at any price. With bait sizes from 3/8 oz. to 1 oz. and seemingly... View Products >>

YUM Muy Twintail Grub YUM Muy (Moo-ee) Grubs are thick-bodied soft plastic grubs for tournament bass fishing and also for large panfish, trout, walleye and many other freshwater... View Products >>

Booyah Tandem Blade Spinnerbaits Color for color and component for component, these are the finest spinnerbaits available at any price. With bait sizes from 3/16 oz. to 1/2 oz. and seemingly... View Products >>

YUM Muy Grubs YUM Muy (Moo-ee) Grubs are thick-bodied soft plastic grubs for tournament bass fishing and also for large panfish, trout, walleye and many other freshwater... View Products >>

Booyah Double Colorado Blade Sam Swett used Double Colorado BOOYAH Blades exclusively in his 2004 FLW Tour win at the Atchafalaya Basin. This spinnerbait is designed for maximum vibration,... View Products >>

YUM Muy Grande Grub YUM Muy (Moo-ee) Grubs are thick-bodied soft plastic grubs for tournament bass fishing and also for large panfish, trout, walleye and many other freshwater... View Products >>

Lazy Ike 2 1/2", 1/4oz, #6 treble hooks, 6.35cm, 7g The Lazy Ike remains one of the most versatile fishing lures ever created. Whether trolled for walleye,... View Products >>

Booyah Colorado/ Indiana Blade One of the favorite blade combinations of spinnerbait fishermen. Colorado/Indiana combinations produce a unique flash and vibration that have fooled bass... View Products >>

Mighty Ike 3", 7.62 cm, 1/3 oz., 9.4g, #6 treble hooks This durable, longer-casting version of the Lazy Ike fishing lure is a favorite for anglers seeking Northern... View Products >>

YUM Lizard The Yum Lizard's legs and thin ribbon tail produce an irresistible swimming action. Equally important in this Lizard is the super soft texture that ensures... View Products >>

Booyah Single Colorado Blade Single Colorado BOOYAH Blades are an important tool for spinnerbait fishermen. Single Colorado blades produce a great amount of vibration, allowing bass... View Products >>

YUM Zellamander Designed by Zell Rowland, this lizard has some "Zell." When you are looking for more vibration and a larger profile, this is the lizard for you. View Products >>

Booyah Counter Strike The Pros have long known that flash is every bit as important as vibration for producing a reaction strike. No spinnerbait on the market today produces... View Products >>

YUM Doozee The YUM Doozee™ is a true best-of-both worlds fishing lure that's great for everything from dragging for giant Great Lakes smallmouth bass to punching mats for heavyweight Florida bass. Designed with a solid head to hold hooks in place and laced with LPT, this new bass bait from YUM is a Doozee. Internet Special...Was $4.92 Now $1.99 View Products >>

YUM Tube There can be only one original. And this is it. This is the bait that started the oversized tube craze - now the most popular category of soft plastics.... View Products >>

Booyah Glow Blades Whether it's clear water and a fast retrieve for smallies or varying cloud conditions or stained water largemouths, an arsenal of glow blades can keep... View Products >>

Booyah Tux Tails Flash, vibration, red hook and a built in trailer. BOOYAH's Tux & Tails offers all the strike inducers an angler could ask of a spinnerbait. Its jewelers... View Products >>

YUM Vibra King Finesse Tube The new YUM Vibra King Finesse Tube possesses all of the great fish-catching qualities of the original Vibra King Tube, but presents a more slender profile... View Products >>

Booyah Mini Shad A bait that was born in ultra clear water, the Mini Shad may be diminutive in stature but that doesn't mean it's not a big time, big fish bait. With... View Products >>

YUM Vibra King Tube The most unique oversized tube on the market, YUM Vibra King Tubes are fully injected for excellent product consistency. The fine ribs create a unique... View Products >>

Booyah Super Shad One of the true originals in quad bladed spinnerbaits, the Super Shad has a unique profile which mimics a school of fleeing baitfish that predator fish... View Products >>

YUM Baby CrawBug The Yum Baby CrawBug is unique to crawfish imitating soft plastics because it was designed to be a jig trailer. This bait is perfectly designed to be... View Products >>

Booyah Moon Talker If you like to catch big fish at night, it's all about vibration. And the Moon Talker delivers with a #5 or #6 black nickel Colorado blade. With proven... View Products >>

YUM Chunk Loaded with salt, this chunk bait adds bulk to your favorite jig slowing its fall rate. Available in two sizes and several color options, the YUM chunk... View Products >>

Booyah Pond Magic Spinnerbaits A truly unique bait series, Pond Magic is specialized in color and blade cominations which have been hand selected to match the forage base of smaller... View Products >>

YUM Boogee Tail The YUM Boogee Tail spinnerbait trailer is designed with multiple rings to catch water, giving the trailer an enticing "up-n-down" action. This split-tail... View Products >>

YUM Big Show Paddle Worm Looking for that professional edge? The YUM Big Show Paddle Worm, designed by pro angler Terry "Big Show" Scroggins, is one of the most productive plastic worms available for generating bigger bites. Internet Specials -Was $4.92 Now starting at $1.99 View Products >>

YUM Houdini Worm Slip, slide, wiggle and writhe. The 6" Houdini Worm will work like it's trying to get out of a straight jacket on every cast because of its subtle constitution... View Products >>

YUM Jitterworm You won't find a plastic bait that can produce more spring bites. Whether it's for sight fishing or post-spawn, we've got the colors that drive big females... View Products >>

YUM Ribbontail This is the classic by which all other worms are measured. A fantastic bait for fishing brush piles, ledges or points, the action in the easy-to-rig... View Products >>

YUM Rib Worm The Rib Worm's ringed segments capture air bubbles and release them, creating a very lifelike presentation. A thick head adds more hooking power, and... View Products >>

YUM Wooly Beavertail Ideal for flipping, the Beavertail creates an unusual profile in the water. It features a unique large-rib design for great vibration and a very thick... View Products >>

YUM Wooly Curltail For those days when the fish want something just a little different, this Wooly Bait® is designed to be flipped, pitched or Carolina rigged. The YUM... View Products >>

YUM Walleye Grub Designed by top walleye circuit pros, the wide curl tail produces fish-attracting vibration and action. Like all YUM baits, the Walleye Grub is fortified... View Products >>

Booyah Counter Strike Buzz If you think BOOYAH Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter... View Products >>

Booyah Buzz With premium hard coat paint, extra large 3D red eyes and flared red gills, the BOOYAH Buzz planes quickly and runs true out of the package. The BOOYAH... View Products >>

Booyah Pond Magic Buzz One of the most effective lures made is a 1/8 oz. buzzbait. BOOYAH's creative Pond Magic series offers the most featured 1/8 oz. buzzbait on the market... View Products >>

Booyah Bed Bugs Hand-tied with Bio-Flex silicone and 60 fine round rubber strands for tremendous skirt undulation and dynamite color combinations, this round-headed jig... View Products >>

BOOYAH Alton Jones A-Jig The BOOYAH A-Jig begins with the same hook and head used for BOOYAH's proven and highly popular Boo Jig and features a hand-tied heavy round rubber and silicone skirt. The round rubber creates full shaping and enormous amount of fish enticing motion. Silicone strands allow for fabulous color combinations. The BOOYAH A-Jig comes in three sizes and six color combinations. View Products >>

BOOYAH Pigskin Jig The Pigskin Jig begins with a BOOYAH Football Jig - the same jig Timmy Horton used to blow away the Elite Series field last summer at Lake Champlain - but it doesn't stop there. The Pigskin features a hand-tied skirt that combines fine round rubber and silicone strands, providing the perfect combination of colors, and action. View Products >>

Booyah Swim'n Jig The BOOYAH Swim'n Jig fishing lure is made with an arrowhead designed jig head and flat planing bottom, along with a line tie that's in-line with the... View Products >>

Baby BOO Jig This little jig carries the attitude of the big boys. With a 60-strand ultra fine BOOYAH silicone skirt, light weedguard and a Mustad Ultra Point light... View Products >>

Booyah Boo Jig Finally, a jig made to penetrate the brush piles or drop through the grass beds with equal efficiency. This jig features a flat bottom 28 degree rise,... View Products >>

Booyah Pro Boo Bug Finally, a spider jig that carries the attitude of the big boys. When a finesse presentation is required to get the extra bites, but the cover dictates... View Products >>

BOOYAH Big Show Shaky Football Head Terry "Big Show" Scroggins designed these jigheads specifically for "shaky head fishing." The technique, popularized by pros because of it's sheer effectiveness when conditions turn tough, is highly effective under a broad range of conditions. View Products >>

BOOYAH Big Show Shaky Round Ball Head Terry "Big Show" Scroggins designed these jigheads specifically for "shaky head fishing." The technique, popularized by pros because of it's sheer effectiveness when conditions turn tough, is highly effective under a broad range of conditions. View Products >>

Booyah Jig Heads BOOYAH puts in its jig heads the same high-quality paint and hooks that it produces its standard jig line with. 4 per package.... View Products >>

Booyah Replacement Skirts High quality 55-strand Bio-Flex Silicone replacement skirts for BOOYAH Blade Spinnerbaits and BOOYAH Buzz Buzzbaits. Unique colors.... View Products >>

YUM Attractant YUM spray fish attractant features our exclusive Live Prey Technology™ (LPT) with the new 3X as potent formula. Developed and tested through laboratory... View Products >>

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Tips & Techniques

• Fish Extreme When Nothing Else Works
• A Great Spot For Spring
• "Go-To" Gonzos