YUM

YUM gives anglers an unfair advantage. Through scientific research, professional development and on the water testing, YUM produces the most advanced, fish-catching soft plastics and umbrella rigs you can buy. YUM is responsible for bass tournament wins at the highest level each year, with the Flash Mob Jr. downsized umbrella rig and the YUM Dinger leading the pack. YUM is your secret weapon whether your competition is the fish, or other fishermen.

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The 10-inch YUM Swurm is designed for trophy largemouth, musky, northern pike, lake trout, stripers, redfish and cobia. Rigged with an oversized 11... [ Read More ]
The YUM Dinger is proudly manufactured in the USA. Celebrate that with our YUM American Dinger tee shirt. [ Read More ]
The Bad Jamma’s twin curltails and wide, ribbed body present the right action and look to fool big bass no matter where they’re swimming. [ Read More ]
<p>Perfect for pitching, flipping, punching and working deep cover or structure, the YUM Bad Mamma presents a compact body with action create... [ Read More ]
YUM Black White Mesh Logo Hat [ Read More ]
The YUM Boogee Tail's split-tail provides extra water displacement and action to your spinnerbaits. [ Read More ]
<p>The Break'N Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and se... [ Read More ]
<p>When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swim... [ Read More ]
<p>Designed by one of the top professional anglers in the world, Jason Christie, this creature bait has all of the features anglers want in a... [ Read More ]
<p>The YUM Chunk is a traditional jig trailer with long, flat claws and a “chunk” body.</p> [ Read More ]
The YUM Craw Chunk soft plastic crawfish bait has a realistic meaty body bass can't resist striking. Perfect as a jig trailer or flippin' on a Texa... [ Read More ]
The Craw Papi packs a lot of power into a small body. The flippy-floppy motion & big thin claws attract largemouth, smallmouth, & spotted b... [ Read More ]
The CrawBug is a finesse craw that can be threaded on a jighook or Texas rigged for finicky bass. [ Read More ]
<p>The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy co... [ Read More ]
YUM Feeding Frenzy Performance Tee [ Read More ]

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