Free Shipping: Orders Over $35

Featured Stories

Frog Lure on Grass Mat

How to Choose the Best Frog Bait for Every Situation

Frog baits, which call up some of the most explosive action in bass fishing, come in a range of sizes and styles. Learn to choose the best frog for the day.

Sudden, violent surface strikes are the trademark of frog lure fishing and a major appeal of this style of fishing. As importantly, though, frogs are exceptionally productive and prompt outstanding bass action in broad range of situations from mid-summer all the way until the end of autumn.

Ongoing advancement of frog lures in recent years has added even more applications for tying on a frog. Looking at the BOOYAH Pad Crasher series, as an example, what began with a single, hollow-bodied frog now includes six different frog lures, each of which is available in broad range of colors.

Primary styles include the original Pad Crasher, the Poppin’ Pad Crasher, which has a cupped face that pops and spits, and the Toad Runner, which has spinning plastic tail that churns the water like a buzzbait. All three primary styles also come in a smaller Jr version.

Read more

spring crankbait bass

5 Must Have Crankbaits for Spring Bass Fishing & When to Use Them

Spring can be an unpredictable time for bass fishing, but the big bass action can be outstanding. Here’s how to pick the proper crankbait to maximize your success.

Catching bass on crankbaits in spring is one of the most fun and successful techniques when fish are on the move. Whether bass are in transition to shallow water, amid the spawn, or hanging around cover to feed, throwing the best crankbaits for spring bass fishing will keep your line tight.

Crankbaits come in a variety of sizes and shapes to mimic baitfish, bluegills, perch and crayfish. The shape and size of the crankbait’s bill will help it stay shallow or dive to specific depths. The bill’s shape might also help it deflect more easily off wood or rock cover and may impart different action to the bait during the retrieve. A crankbait is designed with specific degrees of angle to the bill, body shape, position of the hooks, eye-screw and split ring for the line, and how water flows over it during the retrieve.

Read more

umbrella rig largemouth bass

How and When to Fish an Umbrella Rig for Bass

It’s no longer the talk of the tackle world, but the umbrella rig remains the hottest rig going for bass during the cold-water months.

Baits and rigs come and go.

A flashy new lure floods the market during the bloom of popularity. A few years later, it suffers the fate of fashion, tucked away in a forgotten bait tray.

Such seems the fate of the umbrella rig to many bass anglers who invested heavily in these odd-looking contraptions during the multi-rig heyday but seldom give them a second thought today. 

Not so for Tennessee River guide and bass pro Jimmy Mason, who has never confused fashion with effectiveness.

Read more

frog bass

Your Guide to Frog Fishing for Bass

Late fall, when the mats on grass lakes begin breaking up, is prime time call up big bass with a frog. Read on for expert advice on frog fishing from a veteran bass guide.

“You saw where that was, right?” Jimmy Mason asked, as he reeled his frog quickly away from where a bass had just blasted through the milfoil but missed his bait. “Cast right into the blowhole.”

I followed instructions and happily hit the mark because the bass slurped down my frog almost before it landed. I set the hook hard and then reeled steadily to get the fish turned my way before it dug any deeper in the thick stuff. Soon after I was lip landing 3 1/2 pounds of Lake Guntersville largemouth and another pound or two of vegetation. We kept working the same area and caught three more solid frog bass before returning to search mode.

There are few ways to catch bass that are more fun than casting a BOOYAH Pad Crasher across big mats of vegetation and prompting bass to bust through the grass. Anticipation stays high, especially on a lake like Guntersville, where you know that any bass that explodes on your frog could be a legitimate heavyweight.

Read more

Carolina rig fishing

A Complete Guide to Carolina Rig Fishing

The Carolina rig is highly effective for catching bass in a broad range of situations. Here’s what you need to know for Carolina rigging.

Jimmy Mason doesn’t fish the same areas across the calendar, and his bait selection certainly varies by season. However, there is one bass fishing rig he knows he can count on every month of the year — the Carolina rig.

“It works year ‘round, and I always have a minimum of two in the rod locker,” the Pickwick/Guntersville guide and tournament pro said. “This is a very versatile rig that can serve many purposes.”

Noting that he’ll vary his Carolina rig action with different styles of baits for active and lethargic periods, Mason summarizes his seasonal preferences.

Read more