Free Shipping: Orders Over $35

Featured Stories

crawfish color crankbaits

Bass Fishing 101: Matching the Hatch on Crawfish Colors

Learning more about crawfish colors based on region, conditions and season can help you catch more bass.       

Former Bassmaster Elite Series pro Frank Scalish, who now designs baits for Norman Lures and other brands available on Lurenet.com, is fanatical about matching the hatch. An artist with an airbrush, the Ohioan obsesses over paint colors and schemes that precisely mimic whatever forage the bass favor. Scalish’s attention to every detail and deep experience make him the ideal Bass Fishing 101 instructor on the topic of crawfish colors.

When Scalish creates crawfish colors for crankbaits, he becomes especially dogmatic because he strives to replicate the various crayfish species in different regions of the country.

“Certain crayfish dominate in certain parts of the country,” Scalish said. “For example, crayfish in Texas and Louisiana are all variants of red. The rusty crayfish is native to the Ohio River Basin. It has rust or orange-colored makings on its sides. The rest of that craw is green pumpkin or an almost blackish green pumpkin.”

Read more

Norman Speed N Jr

Norman Lures Delivers Smaller Speed N

Learn about the Norman Speed N Jr and its important role for spring bass fishing.

Reeling slowly to tiptoe my bait through the shallow wood I was feeling, I knew my Speed N Jr was in a good place – on the outer edge of what looked like an ideal spawning pocket. When the bait stopped wiggling and began moving sideways on its own, I set the hook with a satisfied smile. When the fish pulled back and I could feel that it was a good one, I’m certain the smile widened.

It was my first time fishing with the new Norman Speed N Jr – maybe my fourth or fifth cast – and the bait performed exactly as intended, deflecting shallow cover, and appealing to a stout spring bass. I was near a parking area at a small public fishing lake that gets a lot of use, fishing a pretty pocket where the bass undeniably see a LOT of lures.

Let’s take a closer look at the Speed N Jr, considering why it was created and how to use it to catch more bass.

Read more

Early Spring Bass Lures

Jason Christie’s Top 10 Early Spring Bass Bait Picks – Top Picks and Tackle Tips

Early spring can be a spectacular time to fish for bass, IF you choose the best approaches. Learn the lures Jason Christie considers essential for this time of year.

Early spring is Jason Christie’s favorite time of the year to fish. The bass tend to be shallow, and the pre-spawn is an outstanding time to catch big bass. Conditions can vary substantially, though, so it’s important to be equipped for the vast range of situations that might be encountered.

We asked Christie to share his top early spring bass baits. As importantly as revealing specific lure choices, Christie shared why he chose each of his top early spring bass baits and discussed the situations that call for each, along with sharing insights on fishing these lures for pre-spawn bass.

Read more

5 Early Spring Bass Lures

5 PROVEN Lures for Early Season Bass Fishing

With so many excellent lure options, picking the best lure can be challenging. These five lures will handle a host of commons early season bass fishing situations.

Spring is a great time to be on the water fishing for bass, but in ways it almost seems too good. Every spot seems like it should hold fish, and many lures seem like they ought to produce. While just casting your favorite lure close to whatever looks good sometimes produces bass, the truth is that bass follow predictable patterns during early spring, and intentional consideration of those patterns can help you catch far more fish.

We talked with veteran bass angler and lure designer Frank Scalish about early spring strategies and the key lures that keep him catching bass from the time the fish start moving from winter holding areas until they are on their beds.

Read more